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Informe de Tendencias del Mercado Farmacéutico de febrero 2024
Apr 18, 2024
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  • Informe de Tendencias del Mercado Farmacéutico de febrero 2024
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TRATAMIENTOS DE LA PIEL

La categoría de tratamientos para la piel a nivel anual ha registrado un crecimiento del 6,5%, con una facturación en el MAT 02/24 (marzo 2023 a febrero 2024) de 186 M€, por encima de los 174 M€ facturados en el MAT 02/23.

A nivel mensual, el crecimiento que se observa frente al mes anterior es de un 17%, al registrar una facturación de 13 M€ en febrero.

Las subcategorías con una mayor cuota de mercado en febrero son (1) productos desinfectantes para manos, piel y heridas, (2) protectores de piel y emolientes y (3) antiirritantes.

VITAMINAS Y MINERALES

Durante el mes de febrero se ha registrado un aumento de ventas en los productos de vitaminas y minerales.

El crecimiento en el MAT 02/24 (marzo 2023 a febrero 2024) respecto al MAT 02/23 es del 12,7%, gracias a una facturación total de 276,4 M€ en el MAT actual. A nivel mensual, se observa un crecimiento respecto al febrero del año anterior de un 17,9% (23,7 M€ febrero 2024).

Sin embargo, se ha registrado un decrecimiento frente a enero de este año de 5,8%.

PRODUCTOS PARA EL CONTROL DEL PESO

Las categorías de productos de control de peso y obesidad continúan aumentando sus ventas en febrero, al registrar un crecimiento de un 9,5% respecto a enero, alcanzando una facturación total en enero de 4,8 M€.

A pesar de este crecimiento mensual, el acumulado de ventas de los últimos 12 meses aun es inferior al equivalente del mismo periodo del año anterior (65 M€ MAT 02/24 -marzo 2023 a febrero 2024- vs. 71 M€ MAT 02/23).

Las subcategorías con mayor cuota de mercado en el MAT 02/24 (marzo 2023 a febrero 2024) son los productos para el control de peso mutli-efecto (29,2%), quema grasa (28,4%) y sustitutos de comida (18%).

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