Podcast
Podcast series: “Self-care Evolution: Underlying factors triggering consumer health shift”
Sep 05, 2022

Do you think because of the pandemic, you have become more health conscious and looking for better ways to manage your health? In this series, we will be interviewing industry leaders, subject matter experts and even everyday consumers to understand the consumer mindset shift towards more self-care interventions and how companies are re-thinking or adapting their strategy around it.

 

In this episode of the series – The Self-care Evolution, IQVIA’s Consumer health expert, Omid Ashrafi, is in conversation with Dr. Mohamed Galal, Vice President - Head of Middle East, Bayer Consumer Health to discuss how the pandemic has led to a change in consumer buying behavior and has accelerated the adoption of newer channels. He also speaks about how the industry is shaping up to cater to consumer’s channel needs and regional challenges that the companies need to be cautious of while devising channel strategy.

Get in touch with us here to learn more. 

 


 

In this episode of the series “Selfcare Evolution”, IQVIA’s Sneha Keshav is in conversation with Dr. Sabih Shaikh*, to discuss the effect of the radical shift in consumer health companies and their adoption of a ‘Digital First Approach’ in their engagement with HCPs and patients. We will highlight how one of the leading consumer health companies made this shift while incorporating an omni-channel approach as a new way of working. We will also learn how success is defined and what are the key enablers of this.  Get in touch with us here to learn more. 

*Dr. Sabih Shaikh was part of Johnson and Johnson when this podcast was recorded. 

 

 


 

In this episode of the series “Selfcare Evolution”, IQVIA’s Adhiti Kumar is in conversation with Mearal Hussien to discuss the economic changes and the regulatory pricing changes that took place in MENA and their impacts on the OTC market. We will highlight how multiple factors, such as an increase in supply chain is affecting the current economic situation and what companies are doing to address this. We will deep dive into the nature of the OTC industry and the steps they are taking to stabilize their market. Get in touch with us here to learn more. 

 

In this episode of the series “Selfcare Evolution”, IQVIA’s Adhiti Kumar is in conversation with Ahmed Elsayyad to discuss the impact of private labels on the OTC market. Get insights about the evolution of the OTC market in Saudi Arabia and learn more about the key growth drivers and challenges seen in the private label market. Get in touch with us here to learn more.

 


 

 
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