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"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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"Global Trends in R&D 2024

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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White Paper
Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success
How pharma companies are harnessing artificial intelligence and machine learning, rich real world data, and deep pharma knowledge to increase sales while reducing overhead.
Oct 18, 2018
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  • Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success

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Sales and marketing teams in pharma sometimes have mere minutes to capture the attention of busy healthcare professionals who might prescribe their products. In today’s highly competitive environment, general sales pitches and mass emails are ineffective. Today’s life science marketing and brand strategists need highly specific information about their customers and their preferences in order to craft messages that cut through the noise and to engage them on a new level of precision. Artificial intelligence and machine learning are the way to accomplish this. These tools enable brand teams to uncover physician and patient level insights, allowing them to design precision marketing and sales strategies that deliver better business results.

Optimizing brand performance requires aligning brand value and sales potential with specific market need. Artificial intelligence and machine learning technologies help make this optimization possible. When life sciences companies leverage machine learning tools for commercial applications, they can bring customer engagement to an entirely new level. For example, they can determine exactly which physicians are likely to prescribe their drugs, the marketing channels they are most likely to respond to, and the messaging that will have the biggest impact. These tools are equally impactful when engaging patients and payers in conversations about a product’s value, to spur interest and support.

These detailed insights help them make evidence-based decisions that increase sales while making better use of limited resources to maximize returns.

However, it only works when organizations have access to all of the necessary elements of a successful machine learning strategy, which includes advanced machine learning and analytics technology, access to integrated global industry data, deep healthcare industry knowledge, and the technical expertise to build algorithms that generate meaningful insights. Together these tools can transform the commercial strategy, and give brand teams an edge in the marketplace.

 

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Clinical Trials

Change the model of clinical research by integrating data, expertise, analytics and technology from study design through execution to power better decisions.

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Explore our end-to-end, full service clinical development capabilities including Therapeutics expertise, Development Planning, Phase I early clinical development, Phase IIb/III and Phase IV Trials, Regulatory Submission and Post-Launch Studies.

Commercialization

Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

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