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Case Study
How Emerging Biopharma Companies Can Successfully Launch Their Asset
IQVIA launch excellence framework to support an emerging pharma company in launch planning and readiness
Isma Hachi, Pablo Nieto, Nacho Quinones
Apr 26, 2024
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  • How Emerging Biopharma Companies Can Successfully Launch Their Asset

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By leveraging the IQVIA Launch Excellence framework. EBP companies lack the resources of large pharma for pre-launch preparation, they typically start later on launch preparation and require a tailored and pragmatic prioritisation. Therefore, a matrix was built to prioritise launch activities/milestones based on the impact on the launch performance and timeline criticality. The result was a Launch Excellence toolkit including a detailed launch plan, with cross-functional launch activities and key resources and interdependencies, was deployed to the launch team. This was accompanied by a change management roadmap to address people and organisational challenges that are intrinsic to the DNA of EBP companies, necessary to support the execution of a successful launch.

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