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Article - Next Best - Success Factors for Deploying a Next Best Suggestion Program
Apr 06, 2021
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Next best action systems, often decision tree- or rules-based, have been available to life sciences sales organizations for some time. Today, forces have come together—massive amounts of data, AI and machine learning, and integration technology—that enable us to deliver a much more sophisticated solution with the potential to improve decision making across most facets of commercial operations

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