Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
In today’s environment, life science companies must operate differently. There is a need to address the changing dynamic of today’s commercial teams, while driving forward a more patient-centric approach to customer engagement.
IQVIA Orchestrated Customer Engagement (OCE) leverages market-leading platforms including Salesforce, Snowflake, MuleSoft, and Alibaba to meet the rapidly changing commercial market demands of the life sciences industry and improve customer engagement across all channels.
Join us for our March OCE product release webinar to learn more about key themes, new innovations and high-level roadmap for the OCE platform.
OCE Personal: China ready with OCE Personal going GA on Salesforce on Alibaba. Extended abilities to search for a customer, by ID, in Reltio universe, with Lexi. Added support for compliance statements in Meetings, and for photos/attachments in Profiling Questions. Improved user experience with new quick actions in Call and a new sync progress bar.
OCE Optimizer: Visual maps enhancement, adjudication guardrails, expanded Segmentation capabilities and Admin Console improvements bring a breadth of new user experience, decision-making and productivity improvements to all Optimizer users.
OCE Digital: New high performant segmentation engine, (Segmentation Pro) for all customers while expanding preference center to support custom channels.
Meryem Serraj Andaloussi
Senior Director, Offering Management - OCE Personal, IQVIA Technologies
Frank Castora
Director, Offering Management - OCE Optimizer, IQVIA Technologies
Ray Madara
Director, Product Offering Management – OCE Digital, IQVIA Technologies
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Coordinate multichannel marketing touch points for timely and personalized communications.
Optimize resources and engagement plans across all customer interactions.
Create exceptional customer experiences through intelligence-driven personal engagements.