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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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"Global Trends in R&D 2024

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"DCTs Deliver Big ROI

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Blog
IQVIA’s Next Best Action Solution is Honored in the 2023 Stevie Awards
May 04, 2023
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  • IQVIA’s Next Best Action Solution is Honored in the 2023 Stevie Awards

Today, healthcare providers (HCPs) are experiencing an overwhelming amount of messaging and information as they engage with a growing number of life science companies across an expanding range of personal and digital touchpoints. To reduce the “information overload” facing HCPs and cut through the noise, it is more critical than ever for commercial teams to deliver personalized and contextually relevant messages at the right time, through the right channels.

As a result of IQVIA’s devotion to accelerate innovation and technology within the life sciences industry, IQVIA Next Best Action has been recognized as a bronze winner in the 2023 Stevie® Awards in the category of Big Data Solutions. As one of the world’s most premier business awards, the Stevie® Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. More than 1,000 professionals across the world participate in the Stevie Award judging process each year, evaluating and scoring nominations based on the product’s innovation, integrity, creativity, growth and more.

Seamless, accurate, data-driven: Enhancing personalized outreach through IQVIA Next Best Action

IQVIA Next Best Action helps pharmaceutical commercial teams accurately target high-value HCPs and hyper-personalize engagement with embedded intelligence and actionable insights funneled through the right digital channels, such as sales workflow tools (e.g., IQVIA OCE, etc.). The dynamic insights provided by Next Best empower sales teams to maximize the value of every touch point, receive insights into HCP preferences, and prioritize engagements.

IQVIA Next Best Action enables commercial teams to provide a more holistic HCP experience by supporting the enablement of:

  • Marketing teams to improve omnichannel marketing strategy execution across HCPs, KOLs, and digital opinion leaders (DOLs)
  • Field force teams to accelerate the sales cycle by improving the customer experience with recommendations that optimize the sequence of channels and messages
  • Medical Science Liaison (MSLs) to engage with HCPs at a deeper medical and scientific level that leads to greater prescription uplift
  • Business analysts’ ability to leverage built-in KPIs to demonstrate measurable impact and adjust tactics to improve performance by fine-tuning algorithms in-house

IQVIA Next Best Action provides the greatest breadth and depth of personalized use cases available to life science marketers and sales teams today. It has more than 200 machine learning (ML) and rules-based algorithms, including an out-of-the-box algorithm library that is extendible and localizable via self-service applications. IQVIA Next Best Action’s ability to combine ML and rules-based algorithms ensures that insights are reflective of changing market dynamics as well as business needs. Additionally, companies using Next Best Action can bring in and scale their own ML algorithms, which can be democratized to non-technical users to maximize organizational impact and increase efficiency utilizing IQVIA’s Next Best ML Platform.

The depth of Next Best Action’s AI/ML-driven analysis is underpinned by its ability to train algorithms on the broadest set of personal and digital data expertise (96 petabytes of proprietary data) as well as the largest prescriber universe (e.g., OneKey) to generate the most accurate recommendations. IQVIA Next Best Action algorithms are verified with high ML metrics across broad data cases, including Accuracy, Precision, Recall, Variance, MSE, and R2 of 95% or greater regardless of geography.

IQVIA Next Best Action also features a dynamic micro-segmentation capability, which utilizes a combined segmentation and prediction model to go beyond traditional value segments and generate digital affinity scores to address evolving digital behaviors of HCPs. Timely updates ensure value segments are precise, relevant, and trustable.

Vote for IQVIA Next Best Action for a People’s Choice Stevie® Award

IQVIA Next Best Action has also been included as a contender in the People’s Choice Stevie® Awards for Favorite New Products, which is open to public voting until May 26, 2023. To vote click this link and enter IQVIA’s short code: O386R.

 

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