Insights Engine

Accelerate the Journey from Data to Insights

IQVIA Insights Engine harnesses data, advanced analytics, and AI/ML driven transformative technologies to turn insight into action.

Our solutions offer out of the box functionality that meets a diverse set of role-specific decision support needs. This modular, interoperable approach embeds intelligence directly into user workflows, delivering the next best recommendations to empower users to take the right actions and make the best decisions.

Next Best Intelligence

Omnichannel approaches are quickly becoming the norm. Delivering personalized messaging is crucial to success in targeting HCPs. IQVIA Next Best Intelligence can help your sales reps pinpoint active HCPs and target them with the right message at the right time.

Our extensive library of intelligent, pre-defined algorithms determine the optimal messaging, content, timing and channel specifically tailored for each individual customer engagement.

Patient Journeys

With key insights into the patient journey of your target patient populations, you can identify opportunities for brand acceleration, enhanced patient conversion, and cost reduction. IQVIA Patient Journeys capabilities analyze and provide insight into patient characterization, diagnosis trends and treatment journeys.

  • Reduces cost through industrialized analytics
  • Identifies 5x more market opportunities with 85% precision
  • Enables real-time exploration of patient population

Reporting and Analytics Tools

Many promotional budgets contain inefficiencies, with excess budget being allocated to promotional channel mixes with little revenue or benefit. With IQVIA Reporting & Analytics Tools, you can strategically enhance your promotional activities to maximize revenue while reducing inefficient spending by using AI and machine learning to inform and guide budget allocations.

  • Enhances allocation of promotional budgets
  • Identifies optimal spend levels across promotional channels
  • Generates insights on the optimal channel mix

Data Science Workbench

An IQVIA analysis showed that 40% of HCPs change segments as often as every 6 months, whereas HCP target lists are often only updated every 12–36 months. For this reason, the effectiveness of an engagement strategy heavily depends on a company’s ability to swiftly adapt outreach activities in response to evolving HCP characteristics.

  • Enhances activity of field teams
  • Enables optimal delivery of promotional materials
  • Drives more actions across channels

Algorithm Libraries

Optimal HCP engagement can no longer be achieved without a robust, data-enhanced approach. IQVIA harbors a library of automated and scalable algorithms that can be used to enhance HCP engagement and maximize channel effectiveness.

  • Improves experience for prescribers and stakeholders
  • Coordinates engagement leading to optimized Rx uplift
  • Reduces cost by maximizing the most effective channels of engagement
ANNOUNCEMENT
IQVIA’s Next Best Action Solution is Honored in the 2023 Stevie Awards
We are proud to announce that IQVIA Next Best Action won a Stevie Award in the Big Data Solutions Category! This award recognizes the platform’s ability to help commercial teams precisely target high-value HCPs and engagement with embedded intelligence and actionable insights.

OCE+ improves engagement to drive sales growth

See how a midsize pharma optimized field force execution by adopting IQVIA OCE+ to improve HCP engagement and drive sales growth. With OCE+, the team could access the right information at any time to take prompt action to improve weekly call planning, execution, and expanded email engagements. 

The client realized an immediate sales uplift shortly after deploying, driving higher sales growth across both high and low volume customers – with adoption over 80% by week four. Explore how IQVIA OCE+ delivered contextually driven AI/ML insights to improve field force digital coordination and optimize in-person touchpoints.

Maximize Target Audience Engagement with AI/ML

There are now an exponential number of ways to interact and engage with your target audiences. To make the most of the different channels, you need a data-enriched approach that enables you to develop a well-rounded view of targeted HCP preferences and patient journeys and optimal budget allocations.

Check out this insight brief to discover how AI/ML and advanced algorithms can enhance HCP engagement, patient conversion and promotional activities.

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