Market Measurement

Unparalleled data, tailored intelligence.

Market measurement solutions at IQVIA provide an up-to-date view of the information you need most to make decisions, from sales force deployment to prescribing patterns and share of voice.

Informed decision-making

Decision-making isn't passive, and it isn't gradual. As markets shift and competitors emerge, agility and informed views are paramount.

IQVIA's market measurement solutions provide timely, actionable insights with the global, regional and local coverage you need.

Backed by unparalleled data assets and IQVIA's deep expertise, reports on sales, prescription, HCP and treatment trend information help you

  • Tailor growth strategies based on unique factors for each market, region, province or country
  • Understand the competitive dynamics in local and regional markets
  • Ensure decisions are always based on the most up-to-date information

Make swift, informed, and confident decisions for your brand and your business.

PRODUCT LAUNCH
Market Prognosis with AI Assistant
Unleash new levels of performance with AI-driven future market insights. Market Prognosis with AI Assistant revolutionizes the way you access market developments and trends by harnessing the power of artificial intelligence.
PRODUCT LAUNCH
IQVIA MIDAS® PATIENT
Navigate global markets with drug-treated patient insights by disease.

From sizing markets to optimizing treatment strategies, MIDAS Patient empowers you to make data-driven decisions that foster business growth by providing thorough patient insights across all MIDAS-covered markets and products, fully harmonized for cross-country comparison.

PRODUCT LAUNCH

New! With Trial Link, seamlessly navigate the active clinical trial landscape

IQVIA Trial Link will provide you access to a standardized, searchable view of the global active clinical trial environment, allowing you to drill down into the intricate details of industry-sponsored trials, and improve decision-making across teams from R&D to commercial.

Market measurement solutions

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