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Webinar
The Potential for Omnichannel Engagement In Medical Affairs
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September 8, 2022

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11:00am - 12:00pm

Eastern

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In this webinar we will explore examples of omnichannel strategies that can drive the next generation of medical and scientific engagement in the industry, share case studies, and illustrate possibilities for enhanced engagement based on established practices. We will also propose Next Best suggestions as the basis for aligning and coordinating between channels and teams, and as the main driver of orchestration.

Next Best is an integral part of the omnichannel solution for medical affairs as it:

  • Reinforces tracking of a Thought Leader (TL) mindset shift, thereby improving engagement
  • Reduces the burden in planning for medical affairs teams
  • Aligns engagement across channels and functions

Speakers

Antonio Pregueiro
Vice President Life Sciences, Customer Engagement CoE, IQVIA

Scott Thompson
Co-CEO, Acceleration Point

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