Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MOREReimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREBuilding on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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SEARCH JOBSThe complexity of data and systems has become an enduring feature of the pharmaceutical commercialization experience. As in other industries, proactively engaging that data can help solve the challenges of taking products to market successfully. With market and regulatory pressures increasing, technology has matured to a level that can truly capitalize on the long-unfulfilled promise of reducing costs and simplifying processes through automation.
IQVIA has a unique vantage point from working with a wide swath of the life science industry, which has deepened its experience of the trends occurring within organizations. From this position, the company has witnessed firsthand the evolution of the technology landscape as it has become more crowded and complicated with more channels, demands, and competition.
This whitepaper provides a high-level roadmap toward intelligently creating a robust, compliant commercial ecosystem that improves organizational operations, reduces risks, and personalizes the customer experience.
What you will learn:
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Empower HCPs with on-demand access to digital services and compliant, personalized resources.
Optimize resources and engagement plans across all customer interactions.
Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.