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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Global Trends in R&D 2024

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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Publication
ChannelDynamics Global Reference 2023
An annual review of pharmaceutical sales force and marketing channel performance
Sep 20, 2023
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  • ChannelDynamics Global Reference 2023
To download files you must give consent to process your personal data by clicking the "Accept" button below.

The ChannelDynamics Global Reference is a 344-page PDF publication providing a worldwide overview of 2022 pharmaceutical industry sales force and marketing channel engagement trends.

These insights are a go-to reference to provide an understanding of the current global marketing landscape for the life sciences industry. The unique measures and metrics in this report, along with intuitive visualizations, reveal channel engagement volume, growth and effectiveness - helping you be better informed when planning your own channel deployment strategy.

The following are highlighted in this edition:

  • Marketing channel mix spend by country with dynamics between 2021 and 2022
  • Country leagues tables of spending volume and growth for leading companies, brands and therapy areas
  • HCP Channel Preference and perception of multichannel marketing
  • Sales force rep equivalents (FTE) and Net Promoter Score® (NPS®) for the leading companies in each market
  • Source of digital engagement – push or pull?
  • Performance by channel in terms of engagement quality, NPS and conversion
  • Focus on Oncology

There are also charts dedicated to the impact of COVID-19 on promotional channel deployment with engagement trends benchmarked from 2019 through 2022.

Please fill in the form on your left to download the ChannelDynamics Global Reference overview.

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Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.

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Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

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