OneKey HCP Reference Data

Continuously strive for accurate, current, and complete data

How much of your HCP engagement strategy is insights-driven vs inferred?

In today’s digital world, you need an insights-driven holistic view of key customers to understand how they are interconnected. To ensure precise and strategic omnichannel engagement, healthcare organizations need real-time OneKey reference data and insights for an agile approach that meets their customers where they are.

Hyper-Personalize Your HCP Engagement in Real-Time with OneKey

The foundation of an adaptive omnichannel strategy

With the multiplication of organizational touchpoints and channels, a deep understanding of customer attributes, relationships, and engagement preferences is essential. OneKey is the world’s largest and most comprehensive network of real-time HCP data, providing a multidimensional view of your customers to inform compelling, adaptive engagement. With its unmatched volume, breadth, detail, and precision, it seamlessly delivers the insights organizations need to power their strategies and downstream applications.

INSIGHT BRIEF

Identify the most influential Digital Opinion Leaders (DOLs)

It’s no surprise that life sciences and medical technology companies have long recognized the value of identifying and establishing collaborative relationships with Key Opinion Leaders (KOLs). But what about DOLs?

Stay competitive in your market with the credibility and influence DOLs provide to help build trust and awareness with OneKey Accelerated Insights.

Don’t miss our latest Insight Brief to learn how IQVIA OneKey Accelerated Insights can elevate your omnichannel marketing strategies.

Blog

Four Questions An Effective Digital Engagement Strategy Needs To Answer

For marketers in the life sciences industry, utilizing an effective digital marketing strategy is essential to engage with healthcare professionals (HCPs).

Answer these four simple questions to ensure your digital engagement strategy is aligned with your individual HCP preferences.

INSIGHT BRIEF

Manage your data by bridging it

EBPs and small pharma organizations may need to consider a phased approach in which the company’s data technology and IT infrastructure matures and is scaled up through pre-launch, launch and post-launch stages.

Read this Insight Brief to learn how.

Empowering organizations to do more
with reference data

Differentiated attributes drive differentiated omnichannel engagement. OneKey helps you:

  • Know who is driving treatment pathways and decisions
  • See connections, affiliations and digital scientific networks
  • Determine the right audience, channel, message, and time for personalized outreach
  • Stay aware of frequent changes in HCP attributes, networks, and preferences in real-time
  • Engage in a way that is compliant and adherent to local data privacy laws
  • Seamlessly exchange and orchestrate data with partners via our universal crosswalks

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