Social Media Intelligence for Pharma and Consumer Health

Social media intelligence for pharma and consumer health

Utilizing a blend of an AI-based patient intelligence platform and human ingenuity to conduct in-depth social listening for the life sciences industry and generate actionable insights. 

Social Media Intelligence

Enabling actionable insights across the drug lifecycle

Our deep healthcare expertise combined with our built-in adverse event reporting helps pharmaceutical and consumer health clients derive actionable insights in near real-time that can be utilized to make effective commercial decisions across the drug lifecycle, compliantly.

  • Inform launch strategy by understanding patients’ treatment journey to identify intervention opportunities
  • Understand patient unmet needs and disease management challenges to inform digital patient support programs
  • Identify influential physicians and patient advocates and understand their perspectives to engage them effectively
  • Map the competitive digital landscape and identify content and engagement gaps to inform digital presence
  • Monitor brand reputation and identify sentiment drivers to early detect risk signals
  • Benchmark digital performance of brands against that of competitors and investigate performance issues
  • Monitor digital campaigns and organically assess their impact
  • Identify indicators of patient-centric clinical trial endpoints
  • Monitor healthcare and consumer health industry trends

From drug development to brand launch and beyond, social media monitoring can inform consumer health and pharma companies with credible, real-world patient insights.

WEBINAR
Accelerating Market Research Performance with Social Media Intelligence
This on-demand webinar addresses the power of Social Media Intelligence for life sciences, including use cases and how social listening can inform key decisions in the launch and planning process.

Competitive benchmarking of your digital brand performance

IQVIA Social Media Intelligence offers a consolidated view of brand’s digital performance Key Performance Indicators (KPIs) in one screen, enabling competitive benchmarking and informed decision-making aimed at enhancing a brand’s overall digital presence.

Brand Managers and digital marketers of prescription drugs and consumer health products have self-service access to KPIs on a secure dashboard around five critical parameters.

Power of AI plus human ingenuity

IQVIA Social Media Intelligence enables life sciences companies to combine power of best-in-class AI with the validation and experience of a human team of experts to inform the drug commercialization process.

A vast library of 1.3 Trillion posts collected over 10 years informs our language-agnostic AI, enabling companies globally with real-time, web-based dashboards and reports.

Our team is comprised of life-sciences qualified experts and analysts with comprehensive skillsets delivering actionable insights to clients globally. Near real-time monitoring and timely reporting by our team of experts empowers clients to conduct quick and cost-effective market research, thus mobilizing informed action.

Experience the power of social media intelligence
Discover how our social listening offerings can inform key decisions in the launch and planning process for life science organizations.

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