About IQVIA Pakistan

About Us

We first began operating in Pakistan in 1967 and in 1989 opened an office in Karachi, the country's largest city with a population of 20.3 million (2023). IQVIA Pakistan is highly regarded in the country's pharmaceutical industry because of the accuracy of its data services and the high quality of its service delivery. Data is collected from more than 1,600 distributors, then analyzed and organized to provide clients with timely, actionable insights to improve their commercial success.

IQVIA Pakistan General Manager Mr. Zulfiqar Omer, whose career with our company spans more than 30 years, is a highly respected leader in the Pakistan pharmaceutical industry. He holds an MSc Degree in Statistics and an MBA in TQM (Total Quality Management) with a substantiated claim of having a finger on the pulse of the Pakistan pharmaceutical industry.

  • Pakistan Pharmaceutical Index (PKPI) – Comprehensive pharmaceutical retail market data of Pakistan in hardcopy format
  • IMSPlus Software for PKPI – Digital version of the Pakistan Pharmaceutical Index (PKPI)
  • Medical Data Index (MDI) – Prescription data for Pakistan available in hardcopy format
  • IMSPlus Software for MDI – Digital version of the Medical Data Index (MDI)
  • IAM / Sales Analyzer (SA) – Micro-level sales data analysis down to the brick level
  • Daily Sales Report (DSR) – Tool for monitoring daily sales performance
  • Pharmacy Level Data (PLD) – Detailed sales data, down to the pharmacy level
  • Channel Audit (PKCA) – Retail market data segmented by sales channels
  • Field Force Optimization (FFO) – Data-backed strategies for managing and optimizing field force size and structure
  • Oncology Sales Report (OSR) – Detailed sales data for oncology products in Pakistan
  • Primary Market Research (PMR) – Customized market research reports tailored to specific needs
  • Public Health (PH) – Tailored solutions for addressing global health challenges in collaboration with governments, NGOs, donors and regulators
  • Sales Force Effectiveness (SFE) – Customized data solutions for optimizing sales force performance
  • World Review Pack (WRP) – Market data and insights for various international markets
  • Reference Pricing Certificates (RFP) from Countries – Pricing certificates from select countries including but not limited to India, Bangladesh, Indonesia, Philippines, Lebanon, Sri Lanka, Malaysia, the UK, Australia, New Zealand, Japan, and South Korea
  • IQVIA Hospital Information System & Electronic Medical Record – Cloud-based technology solution designed for healthcare providers and hospitals to increase workflow efficiency, promote standardization of care, and ultimately empower providers to achieve patient-centered care throughout the patient journey
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