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How to Prepare for Key Regulatory Hurdles in Canada
A New IQVIA Commercial Compliance White Paper
In a climate of increased scrutiny from regulatory bodies, the Canadian pharmaceutical industry should prepare for changes, perhaps significant; regarding the class of activities called Non-Accredited Educational Activities—also referred to as Other Learning Activities (OLAs).
Health Canada, advertising preclearance agencies including the Pharmaceutical Advertising Advisory Board, Advertising Standards Canada and MIJO (formerly the Broadcast Clearance Advisory), as well as medical associations such as Innovative Medicines Canada, have all recently enhanced or clarified what is permitted and what is prohibited pertaining to pharmaceutical companies' development and execution of OLAs. These updates follow Health Canada's December 2018 launch of proactive monitoring of health products advertising.
Download this new IQVIA Commercial Compliance white paper, and discover:
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