Shape the future of consumer health.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MOREReimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREBuilding on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MOREThe IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MOREThe IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MOREIQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MOREEmpowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
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SEARCH JOBSWhitepaper Introduction – The switch environment today
Prescription (Rx) to over the counter (OTC) switches have been, and remain, a key growth driver for the OTC industry, playing an integral role in innovation and delivery of strong sales performances over many decades.
In the US, the impact of switch heritage has been considerable, contributing to €2.7 billion in sales in 2022, or 55% of total sales. Ten of the top 20 non-prescription brands in the US owe their success to switches.
Switch heritage has also been a growth driver in Europe, generating €1.4 billion in sales in 2022, or 42% of total sales. Eight of the top 20 brands in Europe are from switch heritage.
These figures underscore the strategic importance of Rx-to-OTC switches as a catalyst for growth and innovation in consumer health...
Drivers for Rx-to-OTC switch
Self-care is the future, with consumers worldwide desiring more access to healthcare, and more control over their own care, while governments and payors look to reduce costs by pushing people to adopt healthier lifestyles and self-manage more conditions when safe to do so – Rx-to-OTC switch, therefore, is a win for all healthcare stakeholders.
It will be imperative for the Consumer Health industry to ‘get smart’ in the age of omnichannel engagement, using various approaches to offer seamless, value-adding engagement experiences for HCPs.
In this whitepaper, we explore the key success factors in Rx-to-OTC switches, case studies, the accelerating use of digital tools and other innovations, as well as the types of Real-World Evidence that may be acceptable for regulatory decision-making.
A viewpoint from the consumer health industry
Dr. Vidhu Bansal-Dev, Vice President, Rx to OTC Switch and Digital Transformation, Haleon US, shares her own perspectives on how to ensure a robust future for switch, helping people live better, healthier lives, while improving public health.
Download your free copy
Our whitepaper “The Next Generation of Rx-to-OTC Switch” is available to download for free on this page. Thank you to our authors, Julie Aker, Dr. Volker Spitzer, Michelle Bulliard, Dr. Vidhu Bansal-Dev, and Matt Stewart.
IQVIA Consumer Health helps you bring the next ground-breaking switch to market. Our team of experts cover the whole switch journey, from identifying the right candidate, building, and executing clinical trial programs, navigating regulatory pathways, to bringing your switch to market.
Tap into the experience you need for switch success, click the CONTACT US button or visit our Product & Claim Development page.
To hear more from our authors and dive deeper, watch back Switch On! The Next Generation of Rx-to-OTC Switch
Shape the future of consumer health.
Compelling claims to capture the minds of consumers