Fact Sheet
IQVIA Patient Centricity in Design Fact Sheet
Engaging patients in protocol design can improve clinical outcomes
Jun 18, 2024
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Clinical study protocols are becoming increasingly more complex and trial-specific patient populations are narrowing. Increased patient burden is impacting recruitment and retention while adding to existing diversity challenges. IQVIA Patient Centricity in Design is a tech-enabled service with a multidisciplinary team who applies data, analytics and expertise to evaluate study design through the eyes of the patient. It incorporates patient preferences and gives a view of each study participant as a person with specific requirements and expectations.

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