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"Digital Health Trends 2024 - Implications for Research and Patient Care

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Webinar
A Fresh Approach to Driving Adoption of Life Science Business Intelligence Tools – Bringing An "Outside-In" Perspective
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March 8, 2023

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10:00am - 11:00am

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  • Events and Webinars
  • A Fresh Approach to Driving Adoption of Life Science Business Intelligence Tools – Bringing An "Outside-In" Perspective
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Business intelligence tools are critical to driving cost effective and highly targeted HCP engagement strategies. As such, Life Science companies have made significant investments in supporting the implementation and architectural setup of these tools. However, low adoption rates are resulting in companies realizing only a fraction of the value. Get a preview of how IQVIA is bringing an "outside in" perspective to address this challenge, using multi-industry best practices, with an upcoming solution called the "Personalization Hub".

3 Key Takeaways:

  1. Preview how adoption of BI tools can be significantly improved by embedding intelligence and recommendations into users' daily workflow tools
  2. See how business users will continuously derive unique insights with a system that adapts to users preferences and activity
  3. Learn how the Personalization Hub can sit as a layer on top of existing tools, so life science companies can see enhanced value from their existing investments

Speaker's

Pooja Jain
Director of Product Management

Will O'Reilly
Associate Director of Product Management, Machine Learning

Antonello Moscatelli
Senior Principal

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