Manage HCP consent to enable compliance with data privacy regulations.
Organizations are finding that integrating consent management technology is a strategic necessity. A unified approach is essential to manage consent effectively across all customer touchpoints, thus reducing significant compliance risks.
In a recent IQVIA webinar, “Navigating HCP Consent: Legislative Updates and Best Practices,” IQVIA experts reviewed legislative updates and effective strategies for managing healthcare professional (HCP) consent. During the session, two key polling questions to our audience provided valuable insights into current industry practices and concerns.
Biggest challenges in managing HCP consent
Source: IQVIA Commercial Compliance
Organizations face several challenges related to consent management, including fragmented consent across processes and systems, data integrity concerns, and the need to manage consent effectively through custom channels. These challenges pose significant compliance risks, especially given the GDPR and DPDPA mandates for an easy opt-out mechanism for healthcare professionals (HCPs).
Harnessing consent master technology can help overcome these complex challenges, not least by facilitating the handling of various consent purposes and channels to different HCP groups for more targeted engagement. Additionally, granting HCPs direct access to their consent and preference centers is essential for accurate consent status, building HCP trust and confidence. However, it should not be understated that implementing a consent master to harmonize and share consent data across the ecosystem enables organizations to drive a far greater reach of the target physicians, beyond the HCP collective only visited by the field teams, thus driving growth through the message expansion, while maintaining a balance with compliance and fulfilling data privacy requirements.
Capturing HCP consent
Source: IQVIA Commercial Compliance
According to the survey, 19% of respondents lack a single point of truth, while an additional 68% rely on systems or processes with limited functionality to serve as a consent master across their ecosystem. It is important to note the following:
What other factors should be considered if you don’t have a dedicated consent tool or single source of truth?
Streamlining HCP consent
In HCP consent management, organizations face challenges like fragmented processes and data integrity concerns, which become even more challenging in multinational organizations. A unified approach with a consent master ensures compliance and direct HCP access to consent and preference centers builds trust.
Understanding consent management maturity across all markets is crucial for success. For a consent management project, a key recommendation is to assess the key components of policies, processes, training, and technology. Setting up senior management governance and sponsorship, with a clear definition of the business rules between functional areas such as medical, commercial, legal, etc., as well as different business units is a critical success factor.
If you would like help with an assessment or would like to learn more about IQVIA Consent Management technology, visit iqvia.com/hcpconsent.
References:
Navigating HCP Consent: Legislative Updates & Effective Practices. July 3, 2024.
Manage HCP consent to enable compliance with data privacy regulations.
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