LAUNCH STRATEGY & PLANNING

Launch brands with confidence

In a noisy consumer health market, ensuring your OTC, personal care or supplement brands cut through is key. IQVIA Consumer Health uses Connected Intelligence to co-create and execute launch strategies that place your brands top of consumers’ and HCPs’ minds.

Launch Strategy & Planning

Expert guidance so your launch takes off

Validate and Align Forecasts

Ensure your launch makes the right impact at the right time and in the right place with our forecasting and modelling capabilities, business case assessment/validation expertise and concept-testing abilities.

Internal Launch Readiness

Prepare your business for launch with IQVIA Consumer Health’s Launch Excellence suite of services, KPI framework and modelling capabilities, along with our organisational alignment expertise.

Optimized Go-to-Market Models

Get your product to where it needs to be with our promotional and marketing mix modeling solutions, innovative orchestrated customer engagement technologies and contract sales force services.

Research Center
Innovative Research in real life
IQVIA Consumer Health’s dedicated US consumer health research center offers qualitative pre-testing for Rx-to-OTC Switch studies, clinical research studies and specialized custom marketing research in a built-for-purpose facility in Indianapolis, US.

Social Media Intelligence for consumer-centric launches

IQVIA Consumer Health’s Social Media Intelligence helps capture, analyse and deliver actionable consumer insights that can be turned into consumer-centric launch strategies. Our Social Media Intelligence offerings are designed to inform key decisions in the launch and brand planning process.

Consumer Journey & Insights

Informs strategic brand imperatives for your launch based on key intervention points in consumer journey.

IQVIA Consumer Health’s Social Media Intelligence services can organically uncover the consumer journey by qualitatively analyzing social conversations to better understand their treatment and purchasing pathway, experiences, preferences, unmet needs and challenges.

Digital Landscaping & Competitor Intelligence

Informs the digital strategy and benchmarks for digital consumer engagement of your launch.

Map the digital and social presence of competitors with IQVIA Consumer Health’s Social Media Intelligence services, enabling you to better understand competitor promotional activities, target audiences and messaging; as well as benchmark digital engagement and performance metrics.

Influencer/KOL identification and profiling

Identifies influencers and most appropriate engagement approaches to boost your launch’s - both consumer and healthcare professional (HCP) influencers - profile.

IQVIA Consumer Health’s Social Media Intelligence solutions and expertise helps identify and profile digital key opinion leaders (KOLs) and influencers, tracks their activities to understand their behavior, interests, perspectives, channel preferences and sentiment to find the right targets that can bolster your launch’s profile and reach.

Commercial Engagement Solutions

Better engagement. Better launches. Better results.

IQVIA Consumer Health’s Commercial Engagement Solutions (CES) has the expertise to help set up field / remote / hybrid teams to drive market access and vacancy management to support you in setting up your own teams to support a launch, whether in the OTC, personal care, nutrition or patient care segments.

Related solutions

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