COMMERCIALIZATION & LIFECYCLE MANAGEMENT

Keep your brands agile and relevant

Consumer’s healthcare aspirations are shifting, the market is becoming volatile. IQVIA Consumer Health’s connected capabilities across data, technologies and contract services enable you to stay agile, keep your OTC, personal care and supplement brands relevant, and maximize your profits.

Connected Intelligence for sustained success

IQVIA Consumer Health connected capabilities offer you the efficient, flexible and cost-effective consumer health-specific solutions you need to bring your business closer to the consumers, retailers and HCPs you serve and drive brand success by

  • Blending human expertise with advanced consumer health technologies to ensure you are hitting the right audience at the right time with the right message
  • Streamlining strategic decision-making processes to help speed innovation and revitalize brands
  • Optimizing the value of product portfolios by better meeting the needs of consumers
  • Utilizing outsourcing solutions to adapt to market conditions and maximise profitability

IQVIA Consumer Health can help you discover differentiating and relevant claims and products that speak directly to consumers' needs.

Technologies to deliver consumer health success

IQVIA Consumer Health’s suite of technologies are designed to help your business make the most of its potential. Our solutions give you an in-depth understanding of changing consumer behavior to build better consumer health brands, ensure your teams have the right data at the right time to perform at the highest level, and more efficient management of your data to help you make precise decisions, fast.

WEBINAR
Driving Growth with HCP Activation
IQVIA Consumer Health experts Sue Johns and Todd Francis are joined by Kerri Petrakis, Assistant Vice President, CeraVe Medical Sales Pediatrics, Primary Care & Hospital, L’Oreal USA, to discuss the expansion of CeraVe’s medical footprint, their partnership with IQVIA Consumer Health, and their utilisation of our CES capabilities.

Orchestrated Customer Engagement

Today there are multiple stakeholders involved in a consumer journey, a broader set of communication channels, and higher expectations from customers and consumers for personalized interactions. These demands require a more coordinated approach to engagement. They require orchestration.

Transform your commercial operations

IQVIA Consumer Health’s orchestrated model helps consumer healthcare companies transform commercial operations from disconnected silos to collaborative, orchestrated departments and achieve higher business performance and better customer experience through smart and interoperable technologies specifically developed for the Consumer Health industry.

ZAMBON SALES TEAMS TRANSFORMS ITS BUSINESS MODEL USING IQVIA’S OCE TO MAKE PATIENTS’ AND CONSUMERS’ LIVES BETTER
Sales Reps are using OCE in pharmacies to optimize their time and improve the quality of their work

Commercial Engagement Solutions

Maximize portfolio value with out-sourcing solutions

IQVIA Consumer Health’s Commercial Engagement Solutions (CES) are the preferred service provider to leading healthcare companies. Our CES team utilizes Connected Intelligence to link up with other IQVIA Consumer Health teams to offer full lifecycle commercialisation solutions across the OTC, personal care, nutrition and patient care segments that drive value and ensure your business makes the most of its potential.

Navigate the market with data-driven insights

IQVIA Consumer Health’s commercialization and lifecycle management capabilities are backed by data-driven consumer health market insights providing  a strategic view of the global OTC, nutrition, personal care and patient care markets so you can adapt fast and execute with precision. Our offering also includes e-Pharmacy panels in selected markets.

Related solutions

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