Personalization Hub

Personalized Business Intelligence

Business intelligence tools are essential to optimizing personalized customer engagement and driving better brand performance.

However, with life science companies making significant investments in the implementation of these tools, as many as 77% of organizations still struggle with business adoption of analytics. And low adoption rates are preventing life sciences companies from realizing the full value of their BI tools.

Unlock the Full Potential of Your Business Intelligence

Built on best practices from industries such as streaming and banking, IQVIA’s Personalization Hub is a flexible easy-to-use platform that is seamlessly embedded into existing BI tools.

Working as a layer on top of your existing BI solutions, the IQVIA Personalization Hub delivers AI-driven personalized, actionable insights to drive effective decision intelligence. Insights are continually refreshed and displayed as the one source of truth in order to drive team productivity and effectiveness.

Drive Business ROI with Powerful Decision Intelligence

The Personalization Hub is scalable across brands, and provides tailored recommendations based on your preferences and evolves with user needs.

Users can immediately obtain consistent value as most urgent actions are highlighted at the top with recommendations on next steps, thus making insights actionable. With integration into daily workflow tools, like email, and team chats, users can be more productive and spend less time navigating multiple applications.

Key Benefits of OA Personalization Hub:

  • Focuses users on the highest value and most urgent actions and insights
  • A single point of access for multiple applications
  • Accelerates self-service, significantly reducing the need for configuration touchpoints
  • Insights are embedded into daily workflow tools, delivering intelligence to the point of decision-making
  • Automated reporting improves operational efficiency
  • Standardizes metrics to provide single source of truth for your insights and recommendations
  • Provides users the flexibility to choose additional suggestions or KPIs, while operating within the guardrails of the organization
  • Smart assistants with chatbot to drive deeper contextual intelligence.
DEMO
Discover the IQVIA Personalization Hub
Find out how you can optimize your customer engagement, drive greater brand performance, and maximize BI tools adoption and value. Sign up for a Demo today.

ANNOUNCEMENT

Snowflake Selects IQVIA as Global Leader in New Report

The 2023 Modern Marketing Data Stack Report by Snowflake evaluated over 8000+ Snowflake customers as of April 2023. The Modern Marketing Data Stack Report is  a summary of a comprehensive year-long analysis of the data tools, applications, technologies and processes that organizations are leveraging in their marketing data stacks. 

We are thrilled that Snowflake named IQVIA as the Health marketplace leader in the category of Measurement & Attribution. Click below for more details in our latest blog.

Announcement
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.

Driving Adoption of Life Science Business Intelligence Tools

Watch this on demand webinar and learn how the IQVIA Personalization Hub delivers tailored analytics and recommendations through a continually enhanced AI-driven user experience.

Using Connected Intelligence to Improve Decision-Making

The second in a series of Executive Briefs drawn on the IQVIA Institute’s report “Improving Decision-Making through Connected Intelligence” examines how advances in technology and data science are transforming the ways healthcare and life sciences organizations are conducting business.

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