Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Insights
  3. Events
  4. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Life Sciences
  • Healthcare
Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

Learn More
Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

Learn More
Healthcare
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

LEARN MORE
U.S. BLOGS

Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

LEARN MORE

U.S. INSIGHTS LIBRARY

"Browse our library of insights and thought leadership.

LEARN MORE
MAIN/Events
Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

LEARN MORE
UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

LEARN MORE

Launch Excellence, the U.S. Edition: The Rewrite of the Business of Launch – Optimize

"Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches.

Learn more
MAIN/Contact Us
Contact Us/
German White Paper
The Increasingly Important Role of NPs and PAs in Healthcare Sales Targeting
Apr 26, 2024
To download files, please accept Functional Cookies. These cookies provide enhanced functionality for a better user experience.
Over the past 13 years, the HCP workforce has grown an average of 2-45%, varying by specialty. In comparison, nurse practitioners (NPs) and physician assistants (PAs) have experienced tremendous growth rates, with NPs seeing a remarkable 213% increase, and PAs a solid 133% growth during the same period. This paper suggests that traditional perceptions of NPs and PAs in modern healthcare need to be revised, and highlight their necessity.

Related solutions

Sales Force Effectiveness

Reach the right customers first with tools and make quicker, more informed decisions about how your brand is marketed and sold.

Contact Us