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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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"Global Trends in R&D 2024

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"DCTs Deliver Big ROI

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"Capturing value at scale: The $4 billion RWE imperative

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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Webcast
Optimize insights for account-based marketing using AI/ML
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October 14, 2021

Kalender
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9:00am - 10:00am

GMT

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Hospitals, networks, and other institutions are increasingly important in the strategies of innovative medicine and medical technology companies. In this webinar three speakers will cover how insights from AI/ML can support your account-based strategy. This webinar is relevant for anyone interested in sales and account management, Business Intelligence and Marketing.

Topics that will be covered during this webinar:

  • Mapping the hospital patient population using advanced modelling.
    Speaker: Kelly Mulder, Engagement Manager & AI/ML Lead, IQVIA
    Understanding the patient population within hospitals is of key importance for a relevant account-based strategy; getting these insights is not always straightforward. In this presentation, Kelly Mulder shares how the use of multiple data sources and modelling techniques can provide the critical input for account strategies.
  • Using NLP to support hospital reputation management through patient perception.
    The voice of the patient is strong and very influential in the strategy of a hospital. Helen Xiong, Senior Consultant and Patient Support Lead within IQVIA Netherlands, shares how IQVIA uses Natural Language Processing to capture the perception of the patient about specific hospital departments. The presentation will also share how this information is used by innovative medicine companies to add value in collaborations with hospitals.
    Lastly, we will discuss the Next Best Action: discover how AI/ML can support your account strategy by recommending the Next Best Action with your key target groups.
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