IQVIA LANGUAGE SOLUTIONS

Language Solutions for Life Science Marketing

The language component is a major aspect of international marketing success. It impacts the audiences’ experience, secures the brand messaging, and is necessary to get engagement right.

However, it is also a major liability: from brand management to cost management, localization is sensitive and must be handled right.

IQVIA created the right solution for Marketing to scale efficiently across all languages.

IQVIA LANGUAGE SOLUTIONS

Global Marketing, local engagement

As the healthcare industry is in the midst of its digital transformation, Marketing becomes a central piece of successful go-to-market.

And successful scalable and global marketing has to be inclusive: of culture, of language and of any other potential barriers such as visual or hearing impairment. IQVIA developed language solutions that helps Marketing scale across any barriers to be as engaging as intended, and support the success of global campaigns, product launches, brand awareness or any other tactics.

Enabling brands across borders

A brand is one the most valuable assets of a company, and protecting it is crucial for long-term success. Effective localization is an essential part of safeguarding and maximizing the value of brands in international markets.

When expanding into new territories, it's important to ensure that branding is adapted to local cultures and preferences, without compromising the integrity of your core message and values. IQVIA provides with all the resources to manage brands globally:

  • Cultural Consulting: our team of experts can help navigate the unique nuances and preferences of different markets, ensuring that brand messaging is appropriate and well-received in each region.
  • Transcreation: transcreation services go beyond traditional translation to adapt the messaging to local cultures in a way that maintains the integrity and impact of the original intent. It is especially powerful to convey emotions and values across.
  • Brand Adaptation: adapting brand's visual identity and messaging to meet the cultural expectations and preferences of different markets, while still maintaining core values and messaging.
  • Linguistic assets & localization strategy: technology and processes to ensure tone of voice, guidelines and other branding assets are consistent over time in all languages.

Digital Marketing

In today's digital age, companies can reach customers all over the world with the click of a button. However, to effectively connect with audiences in different regions, it's important to have a digital marketing strategy that is tailored to local cultures and languages.

Localization for digital marketing involves adapting online content - including website, social media, email marketing, and more - to meet the needs and preferences of different markets.

Tailoring digital marketing efforts to local audiences results into improved engagement and conversions. IQVIA got the solution set to centrally and cost efficiently manage localized digital marketing:

  • Website Localization: ensuring that your website optimized for local audiences, with appropriate language, design, and functionality.
  • Multilingual SEO and SEM: Optimizing your digital marketing efforts for local search engines and paid search campaigns, using relevant keywords and phrases in the local language to improve visibility and reach.
  • Social Media Management and Monitoring: Managing your social media accounts across different platforms, creating culturally relevant content, engaging with local audiences, and monitoring for feedback and sentiment.
  • Campaign Marketing Localization: Adapting your assets and email marketing to maximize impact and engagement locally

Rich Media

Video marketing is an increasingly popular and effective way to connect with audiences around the world. However, to truly engage with local audiences, it's important to create videos that are tailored to their unique cultures and languages.

IQVIA Language Solutions offer a range of video localization services, including;

  • Subtitling, dubbing
  • voice-over & audio description
  • Editing & post production
  • Accessibility

Corporate Communications

Effective corporate communication is essential for building trust, establishing credibility, and strengthening relationships with stakeholders around the world. However, to truly connect with local audiences, it's important to communicate in their preferred languages and cultural contexts.

IQVIA’s Language Solutions bring trust in global corporate communication for all key content types:

  • Annual Reports and Financial Statements: Translating financial information, including annual reports and financial statements, into the languages of your target markets, ensuring accuracy and compliance with local regulations.
  • ESG Reports: Adapting environmental, social, and governance (ESG) reports to meet the reporting requirements of different markets, including translating content and ensuring compliance with local standards and regulations.
  • Public and Media Relations: Adapting press releases, media kits, and other communication materials to meet the linguistic and cultural preferences of different markets, including translation and cultural adaptation.
  • Employee Engagement: Adapting internal communications, such as employee newsletters, training materials, and policies, to meet the linguistic and cultural preferences of different markets, including translation and cultural adaptation.
Why Marketing Agencies should work with IQVIA
Through its established Partner program, IQVIA knows Life Science specialized agencies and understands their core business.
Our incentive-based model allows agencies to further expand their reach and capabilities while keeping complete control and benefiting from IQVIA’s unique expertise.
IQVIA’s Language Solutions From R&D to post launch
IQVIA brings together its technology and clinical expertise at scale to allow its customers to overcome any language barriers all along their product’s lifecycle. From Language Technology innovation to Subject Matter Expertise in any language, discover how IQVIA reinvents global communication for the healthcare world.
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