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Article
Why 'Hidden' Thought Leaders and Their Networks Can Make (or Break) Your Launch
Sep 23, 2021

Summary

As part of your company's launch preparations, you've identified the scientific and academic thought leaders actively engaged in your disease market. These are the key opinion leaders (KOLs) who are conducting research, publishing papers, and speaking at conferences. With this list, you feel confident you have the "key influencer" bases covered. However, if you're focusing only on the most prominent and public voices, you may be missing a larger, even more critical segment: The "hidden" thought leaders at the regional- and local-levels of the market.

Read more - Why 'Hidden' Thought Leaders and Their Networks Can Make (or Break) Your Launch

 

Authors

John Eichert, Senior Principal, Thought Leader Network CoE, IQVIA
Jennifer Millard, Vice President, Field Medical Affairs Deployment Services, IQVIA
Bruce West, Senior Principal, Thought Leader Network Co, IQVIA

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