International Communication Services

Optimize Customer Engagement with the World's Largest Healthcare Database

With decades of experience and access to a vast global reference data, we can help you craft and implement effective, multifaceted engagement strategies targeting Healthcare Professionals or Healthcare related Organizations.

Our team of trusted experts will work with you to develop a personalized communication strategy that considers your needs as well as the individual preferences and needs of your targets. 

Optimized Customer Engagement with Global Healthcare Insights

If you're looking to engage with HCPs, we have the knowledge and expertise to help you achieve your goals.

IQVIA combines lifescience expertise with robust data e.g., from our OneKey database (world’s largest HCP reference database, available in 117 countries) adding relevant technologies and infrastructure for HCP communication via various channels.

Starting each initiative with a strategic approach ensures timely and coordinated dissemination across the optimal channel mix to the audience in scope.

OneKey Database to be used for HCP engagement campaigns

OneKey is a reference database serving healthcare in 117 countries. The available data can be leveraged and used for individual engagements with Healthcare Professionals and communication with Healthcare Organizations.

Selection criteria give you access to a global target audience for 23.1M HCPs and 2.6 M HCPs. OneKey database has 50+ years market experience.

Data is continuously updated and enhanced through a blend of primary research, transactional data, customer change requests, and trusted government and industry sources. Audited annually, OneKey is also updated daily as information is verified. Globally, 700 experienced researchers with country-specific knowledge contribute to data integrity. More than 1.5 million updates are made each month. With these real-time inputs and harmonized data, OneKey seamlessly delivers the trusted information that life sciences companies need to power their downstream commercial applications.

Marketing Services

Omnichannel communication campaigns to engage your targeted HCPs and Organizations.

Strategic approach ensuring timely and coordinated dissemination across the optimal channel mix based on data for your promotional and awareness initiatives.

Medical Communication
Direct communication with Healthcare Professionals HCPs to share important information, invite your target audience to webinars, and drive traffic to your educational and medical content.
Risk Minimization / DHPC

If EMA, FDA, Swissmedic or other health authorities request actions to minimize the impact of safety concerns, IQVIA can support execution of additional Risk Minimization Measures (aRMMs) including the dissemination of Direct Healthcare Professional Communication (DHPC) incl. brochures, websites, patient alert cards etc. in strict compliance with requirements of local authorities.

Field Safety Actions for MedTech
If Doctors and Healthcare Providers have to be advised on safety related information for a medical devices, IQVIA can support your Field Corrective Actions (FCA) e.g. Field Safety Notices (FSN), Field Safety Corrective Actions (FSCA), Recalls and Vigilance reporting in multiple countries.
Consent Gathering
Run opt-in generation programs to enrich your database with consented email addresses. Leveraging IQVIA’s capabilities and country specific market knowledge to collect e-permissions taking laws such as GDPR into consideration.
Data Privacy Notification
If implications of data privacy laws e.g., GDPR or Data Protection Acts come with obligations impacting the transparency on how companies process personal data, IQVIA can support execution of HCP notifications around the world in compliance with regulations as well as with your specific corporate rules.
Inbound
First line of contact available 24/7 for your clients around the world. Building your company specific Virtual Reception for incoming calls with IQVIA. Requests are answered, filtered and managed. Service includes adverse events reporting / Pharmacovigilance or safety related topics, Technical Support, order taking, complaints handling, invoicing issues and many more. Optimize your resources, reachability and clients’ satisfaction.
Clinical Communication

Communication with HCPs related to developments in research, studies or clinical trial programs.

IQVIA can support recruitment of HCPs for participation in your studies, which are conducted around the world.

Programmatic and Social Advertising
As HCPs favor hybrid engagement digital channels offer a strong addition to traditional communication channels. We support your marketing efforts to engage with the right personas at the right time using banner campaigns on digital channels (Social media & programmatic) targeting “individual” HCPs based on specialty and available data e.g. OneKey.
Creative assets and content production
Development, adaptation or localization (including translation) of assets required for planned HCP engagements e.g. creation of HTMLs for emailing campaigns, audio and video content creation, digital media creation, letter designs, call scripts, landingpages and e-learning solutions, master files for aRMM booklets…
Strategic Events Services

Achieve the goal to deliver the best-in-class attendee experience with seamless engagement connectivity for developing comprehensive event strategies, handling all planning and end-to-end logistics including HCP communication services, to executing across multi-modal formats and driving insights through post event measurements.

Hyper-personalized videos

Hyper-personalized video communication is a great way to drive HCP engagements with a proved significant impact. Leveraging smart technical solutions including AI, a lifelike Avatar of your speaker addresses the HCP in the local language and let it fluently converse in any language.

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