IQVIA ESTABLISHED BRANDS OPTIMIZATION

Unlock established brands value

IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases.

IQVIA Established Brands Optimization

Unlocking established brand potential

Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. In the coming period, pharma should witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion (2022 sales) are set to expire by 2029/2030.

Gain a clear and confident approach for established brand optimization and unlock brand potential.

In today’s volatile and challenging medicines market, with the headwinds for launches continuing, companies can’t leave any opportunity for profit unexplored. The challenge is that optimizing established brands needs locally tailored expertise and resources to get the best out of the portfolio.

IQVIA Thought Leadership

Whatever the path taken for established brands, organizations need to consider market conditions, as well as strategic and operational factors.

Discover how IQVIA addresses all key success factors and optimizes established brand value, thanks to a unique five-step approach.

IQVIA Established Brands Optimization: A connected approach

IQVIA is fully equipped to provide end-to-end support across foundational success factors
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Explore IQVIA Established Brands Optimization
Contact us to learn more about the established brands optimization offering to provide a clear and confident strategy to revitalize brand profitability and growth.

ON-DEMAND WEBINAR

Maximize established brands value

Join IQVIA in this Established Brands Optimization webinar, where our experts will guide you through IQVIA’s end-to-end consultative five-step approach to unlock brand potential.

87,000

Experts serving clients in 100+ countries

+4,420

CSO projects won world-wide

9B

healthcare transactions processed daily

+4,100

Advanced analytics/data scientists/statisticians

85%

Global pharma sales tracked

+1.2B

Non-identified patient records

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