Understand the Environment
Our team are joined by Ipsen's Eleonora Skentzou, New Product Planning Lead to discuss the brand assurance planning process and the opportunities this has for brand teams.
In this episode, we are joined by Richard Stubbs, Chair of the National Health Innovation Network and Kate Woolland, Chief Operating Officer, Closed Loop Medicine to discuss the adoption of accelerating innovation and how we can cross-collaborate for better patient outcomes.
Our team are joined by David Watson, Executive Director, ABPI, Yousaf Ahmad, Chief Pharmacist at Frimley ICS to summarise the 5 key priority areas of the 2024 VPAG and how some of these address the slow and inequitable adaption of NICE approvals.
Understand the Environment
Quantify the Opportunity
Transform the Pathway
Identify the Patient
Implement the Change
Support the Patient