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    MARKET ACCESS AND PATIENT ACTIVATION (MAPA)

    Giving Patients
    Better Access To Innovative treatments

    We believe that we can unlock maximal value working as your trusted strategic partner, supporting you at every step of your market access and patient activation journey, from strategy to delivery.

    Working with a single team that become experts in your asset leads to efficiency, cost-effectiveness, and connectivity that can otherwise be lost when working with multiple partners.

    Making Market Access Real

    Keep up to date on the latest topics, discussions and key industry insights from our IQVIA MAPA team.

    Strategic Assurance: Using data and expertise to triangulate your plans

    Our team are joined by Ipsen's Eleonora Skentzou, New Product Planning Lead to discuss the brand assurance planning process and the opportunities this has for brand teams.

    Accelerating innovation across the health system

    In this episode, we are joined by Richard Stubbs, Chair of the National Health Innovation Network and Kate Woolland, Chief Operating Officer, Closed Loop Medicine to discuss the adoption of accelerating innovation and how we can cross-collaborate for better patient outcomes.

    VPAG: An opportunity to accelerate medicines

    Our team are joined by David Watson, Executive Director, ABPI, Yousaf Ahmad, Chief Pharmacist at Frimley ICS to summarise the 5 key priority areas of the 2024 VPAG and how some of these address the slow and inequitable adaption of NICE approvals.

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