Medical Affairs
U.S. Medical Affairs leverages therapeutic expertise to demonstrate the value of your therapy more effectively.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSWhite Paper
New Training Approaches to Advance Strategic Skills for Medical Science Liaisons
Oct 24, 2024
The Medical Science Liaison (MSL) role is rapidly evolving, and MSL training must evolve with it. According to field leaders, MSLs are increasingly interacting with new kinds of external stakeholders, driving insight generation and supporting strategic company goals through internal deployment of insights, which requires MSLs to utilize a high level of interpersonal skills to meet these expectations. Post-pandemic, MSLs are also emerging as the Medical Affairs roles with the most access to key opinion leaders (KOL). So, MSLs need to upskill in order to balance the company’s strategic objectives with providing enough benefit to the KOLs they want to engage. If MSLs are not sufficiently trained in strategic and interpersonal skills, they can lose KOL engagement opportunities, resulting in detrimental impact to their company’s strategic goals.
To meet this emerging need, IQVIA has created a new approach to MSL training. This approach draws on an evidence base for training on interpersonal skills that has expanded just as rapidly as the MSL role. This white paper addresses how IQVIA has integrated key advances in the fields of learning theory, behavioral science, and technologies for training delivery into a Core Field Medical MSL training program that teaches targeted information through methods that MSLs of all experience levels can easily remember and implement.