Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
IQVIA has been named a Leader in the Everest Group Life Sciences Next-Generation Customer Engagement Platforms PEAK Matrix® Assessment 2023.
This is the third 2023 PEAK Matrix Assessment in which IQVIA has been positioned high in the “leader” category.
IQVIA was positioned highest overall in the Everest Group Life Sciences Sales and Marketing Operations PEAK Matrix Assessment 2023 published in June. View Report Excerpt.
The second being when IQVIA was again positioned highest overall in the Everest Group Life Sciences Operations PEAK Matrix® Assessment 2023 published in October. View Report Excerpt.
Industries across the globe have shifted their investment priorities toward delivering personalized Customer Experience (CX), and the life sciences commercial function is no exception. Enterprises are partnering with CX-centric CRM platform providers to assist them in enabling omnichannel engagement, delivering the right messaging, and unlocking real-time customer analytics to gain a competitive edge.
The IQVIA OCE Platform was recognized for its ability to drive better customer engagement via a well-rounded portfolio of industry-leading products for commercial customer engagement. OCE provides a full spectrum of capabilities, from every personal and digital engagement need to optimization tools that ensure all resources are utilized to maximum efficiency. With embedded intelligence markers throughout, OCE additionally increases adoption of insights and ensures an optimal customer experience.
Download the report excerpt to see why IQVIA continues to be named among the highest ranked leaders by the Everest Group® Industry Analysts.
IQVIA has presented a strong vision for the life sciences commercial function to secure the highest position as Leader. They are evolving their OCE platform to include more CX-based functionalities, delivering on a robust product roadmap, and growing their strategic partnership ecosystem to deliver more personalized customer experiences.
The 2023 Everest Group Life Sciences Operations PEAK Matrix® Assessment evaluated products from 28 companies serving the industry.
IQVIA was named a “Leader” and positioned highest of all companies surveyed.
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.
IQVIA was the highest-scoring provider named in the Leader category.
Everest Group's research on life sciences Customer Experience (CXP) platforms evaluated 18 providers. IQVIA was recognized as a Leader in the category.
IQVIA's OCE platform was commended for its capacity to enhance customer engagement through a comprehensive portfolio of industry-leading products, offering personal and digital engagement solutions and optimization tools for resource efficiency.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Create exceptional customer experiences through intelligence-driven personal engagements.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.