Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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SEARCH JOBSIQVIA has been named a Leader in the Everest Group Life Sciences Next-Generation Customer Engagement Platforms PEAK Matrix® Assessment 2023.
Check out this blog post to see why, out of the 23 leading life sciences customer engagement platform providers, IQVIA’s Orchestrated Customer Engagement (OCE) suite was identified as a member of the “Leader” category due to its comprehensive customer engagement channel optimization functionalities.
In recent years, business strategies have shifted to prioritize the personalization of the Customer Experience (CX). The challenge of increasing functionality across Customer Relationship Management (CRM), content management systems and marketing tools is a top concern across enterprises, particularly in the life sciences industry. To address these concerns, organizations are enhancing CRM platforms to enable omnichannel engagement and real-time customer analytics. Organizations are seeking out vendors that provide these customer-centric solutions to improve business performance and deliver a competitive edge.
In 2023, the Everest Group analyst firm examined 23 platform providers from leading life sciences customer engagement platforms (CEPs). The resulting report relied upon interactions with CEP providers, client reference checks and an ongoing analysis of the life sciences CEP market. The Everest Group identified specific requisites and qualifications to sort the 23 platform providers into three categories: “Leaders,” “Major Contenders” and “Aspirants.”
IQVIA’s Orchestrated Customer Engagement (OCE) suite was identified as a member of the “Leader” category due to its comprehensive customer engagement channel optimization functionalities. Strengths identified in IQVIA’s OCE suite include the ability to cater to each commercial stakeholder’s needs, such as sales, marketing, medical affairs, patient services and market access. OCE also provides role-specific functionalities and CX-based functionalities, which include multilingual application support journey view campaigns, suggestions pane, in-application chatbot support and social media tracking. IQVIA’s OCE was also categorized as “one of the better value-for-money offerings” amongst its peers in the “Leader” category. Finally, IQVIA’s extensive track record across organizations in the pharmaceutical industry and its ability to disseminate industry-leading practices contributed to this high position.
Evidence of IQVIA’s Customer Engagement Platform StrengthsCase Study #1: Tailoring OCE with Role-Specific Configuration to Different Personas
Case Study #2: Improving Field Force Execution with OCE+
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The Everest Group’s extensive examination of life science organizations’ CEP capabilities and their subsequent market impact identified specific strengths that determine what vendors provide customer centric solutions that can improve performance and engagement. Continuing to invest in leading enterprises that provide comprehensive channel optimization functionalities, adapt to commercial stakeholder’s needs and provide customer specific functionalities, such as IQVIA’s OCE, will continue to improve the performance and personalization of the customer experience.
IQVIA Orchestrated Customer Engagement (OCE) spearheads innovation in life sciences customer engagement, addressing the ever-evolving demands of today's healthcare landscape. OCE empowers life sciences commercial teams to improve engagements with Healthcare Professionals (HCPs) worldwide. It fosters collaborative relationships between life science companies and HCPs, championing a patient-centric approach to healthcare delivery. OCE streamlines communication channels, optimizes resource allocation, and personalizes interactions to individual preferences, enabling clients to swiftly deliver life-altering therapies to the market.
Note: Blog is derived from Everest Group Life Sciences Next-generations Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2023
IQVIA has presented a strong vision for the life sciences commercial function to secure the highest position as Leader. They are evolving their OCE platform to include more CX-based functionalities, delivering on a robust product roadmap, and growing their strategic partnership ecosystem to deliver more personalized customer experiences.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Create exceptional customer experiences through intelligence-driven personal engagements.
