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Americas
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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Decentralized Trials
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Patient Experience Solutions with Apple devices
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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WE'RE HIRING
"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESBlog
Research study: Trends and advances in HCP engagement
Mar 25, 2025
IQVIA invites stakeholders involved in the dissemination of scientific information and educational content for healthcare professionals to take part in a major new research study.
This research will explore the priorities, evolution and impact of HCP engagement activity across our industry.
The output will inform forward-looking tactics and strategies and support greater alignment with HCP needs, ultimately helping to improve clinical practice and patient outcomes.
Your participation — coupled with insights from a global survey of healthcare professionals — will enable us to build a comprehensive and actionable picture of the trends, challenges and opportunities affecting this space.
If you are involved with HCP engagement in a medical affairs, commercial, marketing or digital function, or as a pharma service provider, we invite you to take part in our survey.
The study is designed to reveal valuable insight into the evolution of:
- Channels of engagement
- Scientific content types and formats
- Congress and scientific meetings
- Industry challenges and priorities
- Insight, impact and outcomes measurement
Your responses will be anonymous and, in return for your time (approximately 20 minutes), you will receive free early access to the final report, helping to benchmark your activities and inform plans for 2026 and beyond.
More reasons to participate:
- Share your experience and opinion to support depth of insight
- An opportunity to reflect on your strategy, tactics and outcomes
- Our research is highly valued – two-thirds of industry professionals actioned specific takeaways after downloading a previous report
Thank you in advance for your valued input.