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Blog
Accelerate Your 2025 Success with Advanced HCP Targeting
IQVIA Belux
Apr 01, 2025
  • Blogs
  • Accelerate Your 2025 Success with Advanced HCP Targeting

In the ever-evolving healthcare market, understanding the volume potential of a physician is just the beginning. To truly prioritize physicians and tailor your message effectively, it's essential to delve deeper. Our advanced segmentation capabilities provide the insights you need to stay ahead.

Unlocking the Power of Advanced Segmentation

Our advanced segmentation capabilities allow you to differentiate physicians based on various factors such as patient types, interest in new modes of action, patient initiation activity, and patient indication. By leveraging IQVIA’s extensive retail and patient databases, these extra dimensions can be directly crossed with volume potential, giving you the competitive edge you need.

The Benefits of Advanced HCP Targeting

Advanced HCP targeting addresses many challenges that brands face today, enabling you to:

  • Be more cost-effective: Optimize resources and improve margins by targeting the right physicians.
  • Evolve your business faster: Adapt quickly to market changes and stay ahead of the competition.
  • Improve diagnoses and boost sales: Enhance patient outcomes and grow your brand effectively.

Our Advanced Flags

Our robust and advanced approach includes several key flags to help you target the right physicians:

1. Eligible Patients: Identify HCPs with patients eligible for your brand, especially for complex patient journeys. We recognize treatment patterns and flag the proportion of each HCP’s patients anticipated to switch to different therapies.

2. Indication-Based Targeting: Target HCPs based on specific indications of interest. This approach provides a ready-to-use, nominative target list with estimated potential by indication, ensuring your efforts are focused where they matter most.

3. Early Adoption: Find HCPs likely to adopt new modes of action. By selecting analog molecules that best fit your therapy area, we segment physicians according to their likelihood of adopting newly launched products, giving your brand a strong start.

4. Workplace-Level Potential: Aggregate physicians to their workplaces. This allows for prioritization in different settings by segmenting the workplace as a whole, on top of individual potential.

5. Dynamic Potential: Estimate potential for treatment initiations and switches. This flag focuses on decision-makers who are likely to initiate new therapies or switch medications, ensuring your brand reaches the right influencers.

6. Rising Star: Identify and nurture physicians with the greatest future potential. Not all ‘low’ potential HCPs are equal; some are still building their practice and gaining importance. We segment physicians by their tendency to grow in potential, allowing you to invest in rising stars.

Continuous Improvement with Performance Tracking

Our approach includes performance tracking and feedback loops for continuous learning and improvement. National and subnational trackers, along with assessments of brand adoption, help you find new adopters and regular prescribers. This ongoing evaluation ensures that your targeting strategies remain effective and adaptive to market changes.

Let's Accelerate Your Success

Ready to take your targeting to the next level? Let's have a chat in the coming weeks to see how we can accelerate your 2025 success. Contact Matthew Jones at matthew.jones@iqvia.com or visit iqvia.com.

Explore our factsheet: Engagement from IQVIA

Together, we can achieve more and ensure your brand thrives in the competitive market landscape.

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HCP Targeting and Segmentation

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.

Advanced HCP Targeting

Identify and activate the highest potential health care providers (HCPs) that serve your key patient population

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