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From Silos to Synergy: Rethinking Technology Adoption in the Healthcare Ecosystem - Part 3
Mike King, Senior Director, Product & Strategy, IQVIA
Philip Johnson, Senior Principal, Quality and Compliance Solutions, IQVIA
Oct 15, 2024
Part 3: Specific Challenges and Final Thoughts

In the final part of this three-part blog series, we explore the unique challenges and prospects of technology adoption in the healthcare industry. We highlight industry-specific hurdles, such as stringent regulations and the critical need for patient safety, which require careful implementation of new technologies. We also discuss the importance of balancing customization with system maintainability and the need for rapid adoption alongside proper integration.

Looking ahead, we offer some thoughts relating to the significant role of AI in shaping digital transformation, emphasizing the move towards industry-specific applications and the crucial need for human oversight. The section also addresses emerging technologies like wearables and augmented reality, while acknowledging the continued importance of analog fail-safes.

Importantly, the complexity of technological advancement in healthcare and the need for a holistic approach that prioritizes patient care, safety and regulatory compliance while embracing innovation, are reinforced.


Industry-specific challenges

In the healthcare industry, technology adoption and data management face unique challenges due to the highly regulated nature of the field. The potential for harm to patients if systems fail or provide incorrect information necessitates stringent controls and validation processes. Balancing customization with system maintainability is crucial, as excessive tailoring can complicate future updates and validations. The stringent regulatory environment adds complexity, impacting how technology can be implemented and used. This is particularly relevant for emerging technologies like generative AI, where errors and hallucinations (the creation of content that appears genuine but is, in fact, fictitious) could have grave consequences for patient safety.

Finding the right balance between company-specific process configurations and more standardized approaches is key. While some degree of customization is often necessary, it is advisable to leverage established products with minor customizations rather than building completely bespoke systems. Larger providers specializing in healthcare technology often have Quality Management Systems (QMS) designed to meet global regulations and can more easily manage the verification and validation processes required in the industry.

For core functionalities like audit management, complaint handling, corrective and preventive actions, change control, document control and supplier management, using well-established systems that are already fit for purpose in healthcare can be beneficial.

Patient safety, product quality and regulatory compliance must be prioritized while pursuing innovation. This means selecting technology partners who understand the industry's demands and provide adaptable solutions that deliver on core functionalities for healthcare companies that provide a diverse breadth of product solutions in a range of therapeutic areas across global geographies.


Balancing speed and integration

Balancing rapid technology adoption with proper integration is a complex challenge for organizations. Success hinges on thorough planning and effective communication. The process begins with a comprehensive assessment of benefits and potential complexities, considering existing systems and processes.

Organizations should prioritize their most significant opportunities or risks and determine how to measure improvements. This requires engaging stakeholders at various levels to understand inherent processes and identify true variances versus mere preferences. Strong leadership is necessary to determine when to move forward, even with imperfect solutions. Achieving 80% of the goal is still noteworthy progress compared to endless planning for perfection.

Cultural issues can significantly impact adoption and integration. Managing human factors is as crucial as technical aspects, requiring sensitivity to emotional attachments while encouraging openness to change. A consultative approach helps distinguish necessary variances from user preferences and builds stakeholder buy-in.

Balance is achieved through planning, communication, leadership and willingness to evolve. Organizations must recognize that clinging to past practices can hinder progress while sensitively managing the human aspects of technological transitions as retaining intellectual experience within the context of a new digital ecosystem can be a significant positive and a potential growth accelerator for a company.


The Future is Unwritten

In the next 5 -10 years, AI will significantly shape organizational digital transformation, with a shift towards industry-specific applications. AI 2.0 will emphasize specialized platforms for sectors like finance and healthcare, moving beyond one-size-fits-all solutions. However, bias in AI remains a critical concern. Human oversight — the “human in the loop” — is crucial to ensure AI solutions are fit for purpose and that companies can identify unintended biases.

Explainability in AI decision-making is becoming increasingly important, particularly in regulated industries. Stakeholders need to understand how AI systems arrive at their conclusions, driving developments in transparent and interpretable AI models.

Seamless integration of different technological solutions is a key goal, though challenges persist. Wearable technology is blurring lines between consumer devices and medical equipment, prompting regulatory reconsideration. Augmented reality technologies could revolutionize fields like quality auditing. However, broad adoption of AI solutions in healthcare will be constrained by cost.

Despite the rapid advancement of digital technologies, there is a growing recognition of the need for analog fail-safes. This underscores the continued importance of human judgment and traditional skills alongside technological solutions. As more health monitoring moves to personal devices, there is an increasing focus on human factors in design and validation. Regulatory bodies are placing greater emphasis on human factors studies to ensure these technologies are safe and effective across diverse user populations.


Final thoughts

In conclusion, a holistic approach to technology adoption in healthcare represents a significant shift in how organizations implement and leverage innovative technologies. By considering the broader implications of technology across the entire organization, healthcare providers can ensure effective integration, better alignment with clinical and operational needs and, ultimately, improved global patient care and safety.

Read Part 1 and Part 2.

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