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From Silos to Synergy: Rethinking Technology Adoption in the Healthcare Ecosystem - Part 2
Mike King, Senior Director, Product & Strategy, IQVIA
Philip Johnson, Senior Principal, Quality and Compliance Solutions, IQVIA
Oct 15, 2024
Part 2: Practical Application

Part two of this three-part blog series delves into the practical aspects of technology adoption in healthcare, addressing key challenges and considerations. It explores the paradox of data overabundance, emphasizing the importance of effective data management and literacy. The role of leadership in fostering continuous improvement is highlighted, along with strategies for addressing employee concerns during digital transformation.

We also discuss methods for measuring technological efficacy, combining quantitative metrics with qualitative assessments. Finally, critical ethical considerations in healthcare technology adoption, including data protection, privacy and cybersecurity are considered. The focus remains on balancing technological advancement with patient care, regulatory compliance and ethical responsibilities, underscoring the complex nature of integrating new technologies in the healthcare sector.


The paradox of data overabundance

An overabundance of data can present a significant challenge to healthcare organizations. While access to data is not a concern, maximizing its potential can be. Mismanagement of data can impact outcomes, and organizations that procure technology without a clear understanding of its purpose risk being overwhelmed by information and struggling to use it effectively to improve patient care and operational efficiency.

In complaint management and post-market vigilance, healthcare organizations use clear criteria to identify relevant data and file Adverse Event Reports (AERs). Proactive data gathering, as required for Post-Market Surveillance (PMS) activities by regulations like the European Medical Device Regulation (MDR) and In Vitro Diagnostic Medical Devices Regulation (IVDR) is more complex, requiring examination of diverse sources including clinical reports, social media and R&D information. To manage this data, healthcare organizations need to adopt strategic approaches.

Successful organizations manage data effectively by clearly defining the context and objectives of data collection. This includes specifying the therapeutic area, clarifying product claims and quality statements and determining aspects of product performance to measure. Some organizations use existing data sources creatively, such as analyzing surgical registries. For those without comprehensive registries, combining smaller datasets with marketing initiatives has proven effective.

The key to managing data overabundance in healthcare is balancing comprehensive data collection with focused analysis. Successful organizations set clear objectives, identify relevant data sources and implement efficient filtering mechanisms. This is particularly important for companies looking to meet their PMS obligations under the previously mentioned European MDR and IVDR.


The Importance of Data Literacy

Data literacy in healthcare involves skills to interpret, analyze and communicate data-driven insights. Developing these skills is crucial for utilizing data assets and making informed decisions that positively impact patient care and operational efficiency. While training is a fundamental aspect of improving data literacy in healthcare, practical experience is also vital. Stakeholders need to understand how they use data in their work and distinguish between good and bad data, requiring both analytical skills and healthcare domain knowledge.

A key challenge is overcoming the tendency to present selective data that favors the organization. True data literacy involves comprehensive and unbiased data reporting, even if it does not reflect positively on the organization, which is critical for patient safety and driving performance in product quality.

In PMS activities, data literacy is crucial. The abundance of data can obscure important safety and performance signals and trends. Healthcare professionals must develop skills to filter noise and identify meaningful patterns, which is fundamental to effective decision-making in healthcare.

Generational differences in data literacy also potentially pose challenges. Younger professionals may excel in data handling but lack deep domain knowledge and regulatory understanding compared to more experienced staff. Blending these skill sets — data savviness with clinical and regulatory expertise — is crucial.

When implementing modern technologies, organizations should avoid merely replicating old processes in new formats. Data literacy involves being open to new methodologies and understanding how evolving technologies can enhance data analysis and decision-making.


Leadership's role in fostering continuous improvement

Leadership is key to fostering a culture of continuous improvement during technology adoption. The concept of "tone at the top, mood in the middle and buzz at the bottom" illustrates how leadership's attitude influences the entire organization.

Leaders who understand and value new technologies and who can clearly telegraph the benefits of digital transformation with genuine optimism are more likely to drive successful implementations. Their enthusiasm and clear understanding of the deployment process can inspire and motivate the organization. While formal communications like quarterly reports are important, informal remarks and attitudes from leaders often have a greater impact. Leaders who reinforce the importance and benefits of technological advances through informal channels help build a culture of continuous improvement and learning.

An important aspect of leadership is seeking external perspectives. Engaging third-party consultants can provide valuable insights into best practices and lessons from other organizations, and also be impartial to existing business processes that need to be optimized to satisfy both regulatory and business needs

Exceptional leaders engage employees emotionally and intellectually, especially during challenges. The ability to rally the team and maintain momentum is crucial for successful technology adoption. Effective internal communication, alongside external communication, is essential during significant technological changes. Leaders must ensure that messages about innovative technologies and processes are consistent, clear and reinforced through behaviors as well as verbally throughout all levels of the company.


Addressing concerns

Digital transformation in healthcare presents unique challenges, particularly in addressing employee concerns. The implementation approach varies based on organizational culture and workforce demographics. Newer healthcare organizations or those with younger, tech-savvy professionals often more readily adapt to technologies like EHR or electronic Quality Management Systems (eQMS). However, established organizations with long-standing employees may face more resistance.

Digital transformation can lead to job restructuring, but it is crucial to communicate that these changes are necessary to manage growing data complexity and volume and, in turn, improving patient outcomes. Effective communication is paramount for addressing concerns. Involving all stakeholders from the initial stages of the transformation process is critical. When healthcare professionals are included in the decision-making process and their input is valued, they are more likely to support the changes.

Highlighting the positive aspects of digital transformation for healthcare employees is essential. While new technologies may automate some tasks, they also allow more time for patient-focused, high-value tasks.

The implementation process should be gradual and well-planned, allowing for proper change management and team consultation. When external consultants are involved, clear communication about their role is crucial to prevent mistrust and rumors.

Addressing employee concerns requires balancing clear communication, inclusive planning and gradual implementation. Emphasizing how new technologies enhance rather than replace human roles can alleviate fears and encourage positive reception, improving patient care and operational efficiency.


Measuring technological efficacy

Organizations can effectively measure the impact of new technologies on quality, regulatory compliance and safety through a combination of quantitative metrics and qualitative assessments. For quality, this might include tracking the number and nature of complaints, product defects or non-conformances. In regulatory compliance, metrics could involve reporting timeliness, successful submissions or reduced compliance issues. Safety metrics might encompass the frequency and severity of adverse events or near-misses.

Many organizations employ frameworks like balanced scorecards or methodologies such as Design, Measure, Analyze, Improve, Control (DMAIC) to structure their approach to measurement. Some use systems like Quality, Cost, Delivery, Safety, Morale (QCDSM) to ensure a holistic view of performance across multiple dimensions. Cycle time is a crucial metric for evaluating process improvements. By measuring process duration before and after implementing new technologies, organizations can quantify efficiency gains.

Audit findings provide valuable insights into the effectiveness of new technologies. Reporting timeliness and issue resolution is a key indicator, especially for technologies aimed at enhancing data management and communication. Improvements in these areas can directly impact an organization's ability to respond quickly to quality issues or regulatory requirements.

Measuring the impact of modern technologies is not limited to hard metrics. The "soft side" of implementation is equally important. This involves assessing how the technology has affected employees' roles and responsibilities. To capture these softer aspects, organizations often employ qualitative methods such as employee surveys, focus groups or regular feedback sessions, which can provide valuable insights into how the technology is perceived and used by those on the front lines. Some organizations also look at broader indicators of success, such as improvements in regulatory relationships, commercial growth or overall product quality.


Ethical considerations

Cybersecurity is crucial, as recent incidents like the July 2024 CrowdStrike outage demonstrate. Organizations need thorough vulnerability testing and robust security measures to protect systems and data integrity from unseen, negative impacts of planned updates as well as threats from external actors.

In healthcare technologies, such as closed-loop monitoring systems for an individual's medical conditions, ethical implications are even more pronounced. Organizations must ensure that such data is not only protected from unauthorized access but also used solely for its intended purpose and with explicit user consent.

Developing innovative technologies requires careful consultation with legal experts to navigate data protection laws, especially challenging given varying regional requirements. Ethical considerations extend to the reliability and fail-safe mechanisms of critical technologies, necessitating analog backups or alternatives when digital systems fail.

Organizations must address potential bias in data collection and analysis, particularly in AI and machine learning technologies. Transparency about data collection, usage and access is key to building trust and aligning with ethical standards. Long-term implications of data management practices, including responsible disposal, must be considered. By addressing these ethical aspects, organizations can create a framework for responsible technology adoption and data management that respects privacy, ensures security, complies with legal requirements and maintains public trust.

When adopting modern technologies and managing substantial amounts of data, organizations face several important ethical considerations. Data protection and privacy are paramount concerns, with regulations like Europe’s General Data Protection Regulation setting stringent standards for data handling and user consent. Organizations must be acutely aware of the types of data they collect; how sensitive it is and the legal requirements for its management across different global regions.

Read Part 1 and Part 3.

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