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IQVIA Blog Series: Embracing Data and Emerging Technologies for Quality Management Excellence
Michael King, Senior Director, Product & Strategy, IQVIA
Aug 07, 2024

In the age of increasing automation, organizational success hinges not just on adopting intelligent technology but on strategically handling data for triage, evaluation and complaint resolution. True differentiation lies in efficiently collecting and using intelligence to analyze data to drive critical quality and regulatory activities that focus on patient safety and product quality. High-quality data access becomes a primary indicator of technological advancement as the understanding of quality evolves.

Recognizing quality management as a vital tool for continuous improvement positions organizations for greater success. Automation is key to this transformation. Organizations that automate core quality management (QM) processes gain a comprehensive view of quality performance, enabling proactive interventions based on identified trends. Success in this new paradigm relies on adept data management in conjunction with automated technologies rather than technology alone.

This three-part blog series explores how organizations can navigate this transformation, highlighting those that successfully view quality as a strategic asset and leverage automation for superior outcomes. It provides insights and practical strategies for thriving in a data-driven era.

Part One: Enhancing Quality Management with Automation and Analytics

Organizations are increasingly leveraging automation to improve QM processes, with a particular focus on event management. This encompasses a broad range of events, including customer complaints, which are considered cases before they become formal complaints reported to regulatory authorities. Non-conformances and other event types are also prime targets for automation due to the high volume of data involved.

These processes are often labor-intensive and susceptible to human error; however they need to be effective in order to drive the focus on patient safety and product quality.

Automating event management is crucial for streamlining the capture, triage and routing of cases and non-conformances to the appropriate channels. This extends to managing the events themselves, including proper coding and other tasks. The benefits are significant: reduced manual effort minimized errors and increased efficiency in handling high volumes of incidents that could otherwise overwhelm manual processes.

However, the potential for automation in QM extends beyond event management. Organizations are exploring how to leverage AI for investigations, facilitating more efficient and accurate inquiries without duplicating previous efforts. This application of AI promises to transform the way organizations handle complex quality issues, making the process more thorough and less time-consuming.

Furthermore, there is a growing desire for a more holistic view of reporting and understanding of the entire value chain. Rather than relying solely on point solutions with their own reporting capabilities, organizations are turning to centralized data warehouses or data lakes. This approach allows them to consolidate data from disparate systems and gain insights into inefficiencies, areas for improvement and overall operational performance.

While not entirely new, this comprehensive view is gaining traction as more clients recognize its value. By aggregating data from various sources into a central repository, organizations can uncover patterns and trends that might be missed when looking at each system in isolation. This holistic perspective is crucial for driving continuous improvement across the entire quality landscape. However, as automation and AI become more prevalent in QM processes, organizations face the challenge of determining the appropriate balance between automated and human-driven activities. While most quality professionals acknowledge that automation and AI cannot entirely replace human involvement, there may be specific processes where manual work can be minimized or eliminated, particularly in cases where there is a high volume of transactional activity that can be alleviated by AI driven automation.

The key is to carefully consider where to leverage automation and AI while ensuring that humans maintain ownership and oversight of critical processes. This "human-in-the-loop" approach is an ongoing discussion within the industry. As organizations navigate the early stages of this transformation, they are striving to maintain necessary checks and balances through human involvement. The goal is not to replace human expertise but to augment it, allowing professionals to focus on high-value tasks that require judgment and critical thinking, empathy, and strategic thinking.

In conclusion, the integration of automation and analytics in QM is not just a technological upgrade – it's a strategic imperative. By automating labor-intensive processes like event management, leveraging AI for complex tasks like investigations and adopting a holistic view through data warehousing, organizations can significantly enhance their QM effectiveness. Yet, this journey requires a balanced approach. While automation can dramatically improve efficiency and accuracy, human oversight remains critical. The future of QM lies in this symbiosis between advanced technology and human expertise. Organizations that master this balance will not only streamline their quality processes but also foster a culture of continuous improvement, positioning themselves as leaders in the data-driven era of quality management. Ultimately, these advancements will pull through to the key imperative – the provision of safe and effective global healthcare solutions.

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