Promotional Strategy
Maximize the value of your brand with personalized, precise, and efficient communications.
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Americas
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Asia & Oceania
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J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
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- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Research & Development
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Real World Evidence
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Commercialization
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Safety & Regulatory Compliance
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Technologies
LIFE SCIENCE SEGMENTS
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THERAPEUTIC AREAS
- Cardiovascular
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI™
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IQVIA AI Assistant
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
WHO WE ARE
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREWORKING AT IQVIA
Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
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WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSBlog
Portfolio management for established brands
May 01, 2024
If you are a pharma company holding a portfolio of mature products and balancing that with future launches (with limited in-house resources), contract sales organizations like IQVIA can take over the commercialization of established brands and promote them on your behalf, ensuring that you maximize that opportunity before the products reach a stage of the lifecycle where promotion typically decline.
An outsourcing partner can also bolster digital and remote promotion as a product nears maturity hence managing cost whilst maintaining commercial value. IQVIA Contract Sales has a long history of supporting the full range of commercial needs and works with customers to understand their portfolio strategy and promotional model (the mix of personal and non-personal channels) and then to engage and deploy that model to optimize sales.
As products near loss of exclusivity (LOE), companies have to make important decisions about future expenditures and how much to focus on those products. Are new products in the pipeline and how will that affect existing products? Is the therapy area still a priority? How do you manage the cost of internal resources? Of outsourced resources? What is the return on investment, and how does that change as the product matures?
As these considerations are processed, it’s not uncommon for the pharma company to choose to simply maintain what they’re doing and slowly downscale promotions as they let a mature product drift beyond the horizon. For those seeking to prolong their return on investment (ROI), however, IQVIA Contract Sales offers real value through our ability to invigorate a mature product. In the later stages of a product’s lifecycle, we deliver the flexibility and agility to help increase use of digital and other channels to reduce costs, all while maintaining current commercial aspects and connectivity with healthcare professionals (HCPs).
IQVIA knows that engagement is primarily a people-based endeavor, but we also leverage all those other digital channels. We can provide the ability to manage the downsizing of personnel and the growth of digital — as well as the middle ground that is a balanced mixture of both. Pharma companies once faced a sharp cliff at LOE, necessitating the removal of in-house sales teams to achieve reduction in expenses. We offer a better path that still supports the journey to slowly downsize resources but offset with increasing use of digital channels. The LOE phase is just as much in need of flexible and agile solutions as any other part of the lifecycle, and IQVIA can bring those abilities to a customer, managing mature products or brands.
Commercializing products in today’s pharmaceutical market can be challenging. IQVIA brings a depth of experience to omnichannel engagement with healthcare professionals, having a long history of delivering new ideas and innovations that help bring products to market and manage the entire lifecycle. Contact us to learn more about how we can help manage the commercialization journey and drive meaningful engagement with your HCPs, personalized to the needs of each individual.
Introducing IQVIA Engagement Specialists
Accelerate your business outcomes and deliver a trusted customer experience by leveraging tech enabled Engagement Specialists armed with the right insights, technology and expertise to optimize all your HCP engagements.
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