Quality Compliance
From manufacturing oversight to regulatory requirements, manage quality across your organization with a single enterprise software solution.
-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Research & Development
-
Real World Evidence
-
Commercialization
-
Safety & Regulatory Compliance
-
Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Global Public Health
- Government
- Patient Associations
- Payers
- Providers
THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
- Pediatrics
- Rare Diseases
- View All
Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
-
IQVIA Connected Intelligence™
-
IQVIA Healthcare-grade AI™
-
IQVIA AI Assistant
-
Human Data Science Cloud
-
IQVIA Innovation Hub
-
Decentralized Trials
-
Patient Experience Solutions with Apple devices
WHO WE ARE
- Our Story
- Our Impact
- Commitment to Public Health
- Code of Conduct
- Sustainability
- Privacy
- Executive Team
NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREWORKING AT IQVIA
Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSBlog
Understanding AI, Data and Human Interaction in Pharmaceutical Development
Feb 06, 2024
Mike King, Senior Director of Product and Strategy at IQVIA recently spoke alongside industry experts with Lori Ellis, Head of Insights at BioSpace and host of the Denatured Podcast. The conversation tackled concerns of data bias, data accuracy, data access and the role of human involvement in artificial intelligence (AI) use in pharmaceutical development.
One of the primary concerns of artificial intelligence (AI) use in the pharmaceutical industry revolves around ensuring data accuracy and mitigating data bias. As the volume of information increases, protecting data integrity and ensuring the right actions and decisions are taken are key to ensuring a continued focus on patient safety.
Explainability and trustability
One way that organizations are addressing these challenges is by prioritizing trustability and explainability throughout the integration of AI into industry processes. AI solutions must not only be accurate and limited in bias, but they must be financially viable, relevant to healthcare and successfully navigate validation and regulatory requirements that are mandated by government regulations and global standards. In this environment, the ability to explain and interpret decisions to patients, consumers, regulators and other stakeholders is critical to the safety and success of AI solutions.
Trustability relates to data bias and patterns of precedents that may be affecting algorithm outputs. When attempting to detect new patterns or safety signals, working with models that have been trained with select databases or prior structured datasets may influence or pose the risk of inadvertently missing critical signals. This emphasizes the need for manual touchpoints working alongside these systems to train algorithms to arrive at conclusions that we, as stewards of this information, can trust.
Value of failure mode and human in the loop
Finding common ground between checks and balances and the purpose and intended results of the AI algorithm is a critical aspect of promoting data accuracy and safeguarding against data bias. By recognizing and reconfiguring algorithms to pursue failure mode, organizations can illicit valuable information that would have previously been overlooked. As organizations increase their volume of AI mined data, there could be a tendency to overweigh a certain known failure mode (as the AI algorithm “knows what to look for”) and it is equally important to consider other signals or configurations that could point out unknown problem areas that may need further investigation. Identifying weaknesses in system performance allows stakeholders to implement proper processes to correct and optimize data analysis and subsequent outcomes. The value of AI does not rest in the system itself, but in how the user is filtering and guiding the algorithm to identify critical information that, when analyzed, yields information that increases a company’s ability to focus on patient safety and patient outcomes.
Eliminating data bias and ensuring AI algorithm accuracy are also dependent on human involvement. Though AI is highly valuable in automating processes such as signal detection and adverse event reporting in pharmacovigilance, there is still a necessary element of human interaction to make assessments, provide confidence to regulators and understand trending analysis. Improving algorithms and data analysis depends on human operators to improve models and create a virtuous feedback loop.
Use of AI and data to influence human behavior
Utilizing AI to perform statistical analysis effectively influences and modifies human behavior to improve patient and clinical trial outcomes. For example, take the instance of a nonadherent patient who may struggle with medication compliance. How can data help us communicate with the patient and encourage awareness of the treatment to navigate barriers to taking medication? In this situation, the absence of data is just as informative, as it can pinpoint potential influences on nonadherence. The interpolation of this data and the use of statistical analysis can then be used to engage in human-to-human interaction to change a patient’s behavior and to provide a company additional insight on how they can improve engagements with a broader population. This will then reinforce the data-gathering process to substantiate the effectiveness of the intervention.
The value of data and AI is particularly prominent in decentralized clinical trials, in which reporting takes place electronically through medical devices or monitoring machines. The integration of these devices with AI algorithms serves to enhance data measurements, improving data quality and compliance. This direct feedback loop on human behavior elevates the quality of real-time data throughout the clinical trial, shedding light on the potential benefits of interactions between AI, data and humans to improve healthcare outcomes.
To listen to the full conversation featuring Mike King, Senior Director of Product and Strategy at IQVIA, on the Denatured Podcast please click in chronological order: Artificial Intelligence, Part 1: Bias, Access, ROI, Potential Success and Failure, Artificial Intelligence, Part 2: Human Interaction, Liability, and Patient Safety and Artificial Intelligence, Part 3: Improving Communication to Impact Patient Behavior.
Related solutions
SmartSolve eQMS
Connected, integrated, compliant. Build, scale, and optimize your quality and regulatory workflows with SmartSolve®, IQVIA's transformative Enterprise Quality Management System, built for Life Sciences.