Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • IQVIA AI Assistant
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE
Meet the IQVIA AI Assistant

Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.

LEARN MORE
Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
Blog
Four Questions an Effective Digital Engagement Strategy Needs to Answer
Sofia Malay, Global, Associate Offering Management Director, IQVIA
Lucia Railean, Customer Success Director, OneKey, IQVIA
Dec 08, 2023
  • Blogs
  • Four Questions an Effective Digital Engagement Strategy Needs to Answer

For marketers in life sciences, an effective omnichannel marketing strategy is often the key to connecting with healthcare professionals (HCPs). When done right, digital engagement can help your organization harness the immense influence of digital platforms and channels within the HCP network to increase awareness and promote interactions. It creates the ability for the marketer to make very specific decisions based on HCP behaviors, locations, and preferences, informing the right channel investments.

The variety of digital channels potentially represents a goldmine for your brand, but tapping these riches means reaching HCPs on the channels where they are most active and effective. This entails going beneath the surface of emails, websites, webinars, and publications to understand the endless stream of digital interactions made up of social media posts, comments, likes and more.

Answering just four key questions about your HCPs digital behavior can help you create a focused digital engagement strategy and will prepare you to make strategic channel investment decisions.

Where is my brand being discussed?

A digital strategy demands more than following vocal personalities on X, connecting with colleagues on LinkedIn, and subscribing to YouTube channels of popular experts. Granted, each of these platforms are major features of the digital landscape, but there is so much more out there: news and information channels like Eureka Alert, Le Quotidien du Médecin, MedPage Today, BioSpace and MedicineNet.com; countless disease-specific sites; native-language channels and multiple regional and local platforms. The list goes on and on.

Clearly, a comprehensive and ongoing survey of your brand across thousands of platforms isn’t the type of thing to be tackled manually, no matter how social-media savvy you are. Such a task calls for automation, like the data mining and machine learning capabilities at the heart of OneKey Accelerated Insights, backed by the world’s largest and most comprehensive network of real-time HCP data. By automating the collection and tracking of massive volumes of online communications — blogs, posts, comments, forwards, likes, etc. — OneKey Accelerated Insights enables marketers to quickly identify where their brands are being discussed in real-time.

How is my brand portrayed compared to other brands?

Knowing where your brand is being discussed is just the first step. The next goal is to know how it is being perceived and portrayed by HCPs, both in general and also from the accounts of specific digital opinion leaders (DOLs). By analyzing vast amounts of data on an ongoing basis, marketers can quickly discover valuable details such as brand mentions, keyword usage around your brand (“safety,” “efficacy,” etc.) and how those keywords and sentiments compare to other brands. You can even learn details such as which attributes are more frequently linked to your brand, in general or for particular indications.

Which HCPs are driving activity for which brands?

Once you are able to ascertain what is being said about your brand, it is also important to know who is saying it. Digital opinion leaders play an important role in capturing mindshare, growing follower groups and influencing select communities within the digital and social media space. Given this influence, it is critically important to know who are the primary DOLs in your domain, but also whom they influence and where their opinions are most impactful.

What insights could empower personalized HCP engagement in real time?

A well-crafted digital engagement strategy seeks to utilize insights to create personalized interactions with HCPs, ultimately working towards ensuring that more patients receive the quality care they rightfully deserve. For instance, we can evaluate the real time effectiveness of the campaigns, gain more insights into the competitive environment, and refine our strategies as we go. We can identify DOLs and scientific contributors and rank their influence in a reliable way. These insights help to build stronger relationships to ensure an extraordinary customer experience across a full engagement journey.

OneKey Accelerated Insights was developed to help life sciences companies improve their omnichannel marketing by finding DOLs in their markets who can reach the right audience through the right channels. We can work with your team to create a comprehensive, bespoke thought leadership strategy designed to engage across the digital landscape. There’s no better way to take advantage of the world’s largest and most comprehensive network of real-time HCP data and transform that data into compelling insights and engagement.

OneKey Accelerated Insights

Learn more about how you can engage with your target HCPs across the vast digital landscape.

CONTACT US

You may also be interested in

White Paper
Rise of Digital Opinion Leaders: Transforming the Influence Landscape in Life Sciences and MedTech
Blog
Through the Eyes of an HCP: Meaningful Engagement or Inbox Clutter?
Fact Sheet
IQVIA OneKey Global Marketing Services
Video
The Power of Human Data Science
Prev
Next

Related solutions

IQVIA OneKey

Enable precise HCP targeting across dimensions like channels, timing, and messaging with industry-leading data and marketing services.

IQVIA Human Data Science Cloud

The Human Data Science Cloud is IQVIA’s fit-for-purpose capability designed to enable healthcare-grade analytics, tools, and applications.

Contact Us