-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Research & Development
-
Real World Evidence
-
Commercialization
-
Safety & Regulatory Compliance
-
Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Global Public Health
- Government
- Patient Associations
- Payers
- Providers
THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
- Pediatrics
- Rare Diseases
- View All
Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
FEATURED INNOVATIONS
-
IQVIA Connected Intelligence™
-
IQVIA Healthcare-grade AI™
-
IQVIA AI Assistant
-
Human Data Science Cloud
-
IQVIA Innovation Hub
-
Decentralized Trials
-
Patient Experience Solutions with Apple devices
WHO WE ARE
- Our Story
- Our Impact
- Commitment to Public Health
- Code of Conduct
- Environmental Social Governance
- Privacy
- Executive Team
NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREWORKING AT IQVIA
Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSBlog
Drive a Virtuous Cycle of HCP Engagements with Smart Customer Profiles
May 07, 2020
Proliferating sales and marketing applications and channels generate massive amounts of information about healthcare providers (HCPs), providing commercial teams with a trove of potential insights. Those HCP details include opt-in topics and communication preferences, willingness to see reps at particular call times, prior interaction details and responses, and data about brand web page visits.
At the same time, speed is imperative in the commercial launches and ongoing GTMs for medications. Organizations aim to seize opportunities and adapt quickly to market events. So how do life science companies both apply information about prior customer behaviors and capitalize on market dynamics to drive more tailored and effective HCP engagements?
We at IQVIA Technologies believe that commercial operations teams need a comprehensive solution that manages digital as well as personal touch points. A solution that performs targeted segmentations and builds multichannel engagement plans tailored to the interests of each HCP. Above all, a solution that adds a set of strategic planning capabilities to customer relationship management (CRM), marketing automation, and other GTM execution applications.
To address these requirements, we are introducing a new member of the Orchestrated Customer Engagement (OCE) suite of cloud-based applications, OCE Optimizer. OCE Optimizer extends the OCE platform by tackling the complexity of allocating commercial resources across channels to interact with multiple customer stakeholders.
At the heart of OCE Optimizer is an extensible data model that provides a repository of essential HCP/O information. Rather than just static records, these customer profiles evolve based on industry news, market changes, and prescription sales reports. When a new indication is announced, a large medical center acquires a primary care network, or a specialty drug is underperforming in an important territory, OCE Optimizer incorporates those factors into a realignment or the next segmentation.
Similarly, prior HCP interaction outcomes and communication preferences continuously refresh customer profiles. For example, a proposed key opinion leader in CRM, a high-potential pulmonology practice identified in an inside sales report, and a dozen new leads nurtured in a marketing application are all inputs to customer profiles.
OCE Optimizer is engineered to handle and draw insights from these evergreen profiles. The HCP profiles absorb information from new sources with pre-built connectors that integrate additional data sets, ensuring that sales operations teams see the most-current 360-degree views of HCPs and HCOs. The underlying platform also offers the scalability and high performance to process multiple data sources, conduct frequent realignments, and meet surge processing needs such as an end of year realignment.
The solution goes a step further by using IQVIA’s Ada Artificial intelligence (AI) to interpret changes in customer profiles and generate smarter customer profiles as new data is continuously fed into the system. AI algorithms crunch the expanding HCP profiles and synthesize insights that are difficult to spot such as a single under-prescribing physician in an otherwise strong practice, a geographical outlier, or a recent trend of specialists in a managed care organization restricting face-to-face sales visits.
These constantly refreshed HCP/HCO profiles drive course corrections to field alignments, segmentations, and engagement plans. Such ongoing refinements help ensure organizations are engaging customers in more relevant and timely ways while allocating commercial resources most effectively.
OCE Optimizer delivers technology for companies to take full advantage of their commercial resources and channels by planning individualized and orchestrated customer interactions. This includes native integration with OCE Sales and OCE Marketing. Learn more about OCE Optimizer HERE.