Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MOREReimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewGenerate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWElevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWOrchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWWhen your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREBuilding on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MOREYour new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
LEARN MOREThe IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MOREThe IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MOREIQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MOREEmpowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MORE"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESClinical development has a high attrition rate. Only 14 percent of drugs in development make it to approval, which means 86 percent of assets in development fail to achieve marketing authorization. The latter number drops further to 97 percent for oncology drugs. i
But even in trials where the majority of patients don’t respond as expected, there may be sub-populations who show benefit from taking the drug. In the past, those trials would be shut down and the drugs shelved, leaving those patients, and the sponsors, back at square one.
But it doesn’t have to be that way.
The high rate of failure in drug development can now be mitigated through the use of artificial intelligence (AI) platforms that are able to identify sub-populations who are more likely to show positive response to a treatment, allowing sponsors to adapt the trial design accordingly.
This innovative application of AI and machine learning is the next evolution of precision medicine, bringing predictive analytics to the forefront of drug development.
The best news is that this isn’t just theory but is now reality. We’ve worked with many clients who have seen measurable results using our Sub-Population Optimization and Modeling Solution (SOMS). This statistically rigorous machine learning analytical platform can identify predictive biomarkers or population variables in treatment populations with stronger outcomes than the general population of study participants. When leveraged throughout the drug development lifecycle, this platform can find subgroups with particular strong response to a therapeutic, reduce the rate of trial failure, rescue promising molecules for further development, better capture primary and secondary endpoint data to support approval and payer valuations, and find populations with elevated adverse event risk that should be avoided.
Here are a few examples of how sponsors have used SOMS to improve clinical trial decision making, reduce risk, and generate more value from their investments.
Sponsors often first leverage the SOMS platform to review phase 2 trial results to proactively identify sub-populations most likely to respond to treatment. Early analyses are used to uncover any genetic, biologic, and/or environmental characteristics that define these promising populations. This information can be used to adapt inclusion/exclusion criteria, reassess endpoint selection, and potentially reduce the trial sample size by recruiting patients with strong treatment effect signals.
In one example, a global pharma company wanted to evaluate the safety and efficacy of a new drug compared to the standard of care for treatment of a specific cancer. Using an analysis method called Subgroup Identification based on Differential Effect Search (SIDES) within the SOMS platform, they identified six biomarkers in their phase 2 data that were predictive of treatment effect. The sponsor used those biomarkers to identify subgroups where the treatment effect was substantially different from the overall population.
That analysis played a key role in the development of a tailoring strategy and the selection of the patient population for phase 3 trials.
In studies where trial results are inconsistent, SOMS analyses can support adaptive trial designs, where sponsors modify key components of the trial in response to the data collected. This ensures they are focusing on patients most likely to experience positive outcomes, which improves patient safety, reduces liability risks, and increases the likelihood of gathering positive outcomes data to support regulatory approval.
In this example, an emerging biopharma company was conducting two global phase 3 trials to evaluate the safety and efficacy of a new drug versus standard of care for treatment of bacterial infections. The original analysis of the clinical trial data demonstrated no overall treatment effect. However, a retrospective analysis conducted using the SOMS platform identified 26 biomarkers that were predictive of positive treatment effect. The analysis simultaneously identified characteristics indicative of reduced treatment effect in the complement subgroup due to a safety concern that could be mitigated.
Thanks in part to this analysis, FDA approved the new drug with a black box label for challenging cases when alternative treatments are not suitable.
Many sponsors have in-house biostatisticians who vet trial data to determine whether a trial is delivering promising enough results to continue. While these analyses are a vital part of the drug development process, they can be unintentionally biased, particularly when a company is heavily invested in a trial’s success. An impartial AI-driven analysis using the SOMS platform can provide a fresh perspective on their recommendations, improving objectivity and potentially yielding more insightful results.
In one case, a global pharma company had phase 2b study results of a treatment in oncology showing superior effect on overall survival for a specific subgroup. However, the phase 3 study yielded no meaningful results. Using SIDES within the SOMS platform, they conducted a retrospective analysis on the phase 2b results with a more detailed subgroup assessment and found the data did not show consistent meaningful outcomes for any sub-population. As a result, the company abandoned further investment in the development of that asset.
These are just a few of the many examples of how sponsors are using this technology today to improve trial results, lower their rate of failure, and make development more efficient. To see examples, learn more about the technology, watch our video or request a demo at our website.