-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Research & Development
-
Real World Evidence
-
Commercialization
-
Safety & Regulatory Compliance
-
Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Global Health
- Government
- Patient Associations
- Payers
- Providers
THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
- Pediatrics
- Rare Diseases
- View All
Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
FEATURED INNOVATIONS
-
IQVIA Connected Intelligence™
-
IQVIA Healthcare-grade AI™
-
IQVIA AI Assistant
-
Human Data Science Cloud
-
IQVIA Innovation Hub
-
Decentralized Trials
-
Patient Experience Solutions with Apple devices
WHO WE ARE
- Our Story
- Our Impact
- Commitment to Global Health
- Code of Conduct
- Sustainability
- Privacy
- Executive Team
NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREIQVIA Careers
Featured Careers
Stay Connected
WE'RE HIRING
"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESBlog
Reporting Insights
Feb 15, 2018
Every life sciences marketer knows the success of a campaign hinges on the numbers. Whether launching a new drug to market, informing health care providers about formulary changes, or surveying Contacts to learn about unmet needs, marketers need key performance metrics to understand what’s been effective and what’s not been so. With access to the right information, numbers are a strong ally for making future marketing decisions and guiding investments.
The trick is choosing the best numbers and reports that will showcase your results.
“Not So Standard” Standard Reports
Nexxus Marketing provides out-of-the box access to a collection of predefined, standard reports. Nexxus Marketing reports include key performance metrics. IQVIA product experts worked with our customers to confirm those metrics that are most useful to them—what works best in the day-to-day business of our customers. While other multi-channel marketing (MCM) platforms may provide reporting, in many cases the standard Nexxus Marketing reports are different.
First, Nexxus Marketing Standard Reports are highly configurable. The Journey report, for example, starts with a topline summary of key metrics for all Journey traffic. Want to move from general to specific? Simply select one of your Journeys and drill down to isolate on its unique metrics.
Second, every standard report can be paused, configured for new filters, then run. Unlike some other MCM vendors’ reporting platforms, Nexxus Marketing doesn’t require you to submit a report request, then wait for it to be sent to you later at an email address or FTP server. Nexxus Marketing’s standard reports allow you to use the Pause control at the bottom of every report, so you can set your filters before running your report. This control is a good best practice to keep in mind as it helps you focus your report data pulls and avoid “boiling the ocean”. As a result, you can speed report rendering on-screen so you can move quickly to print or download the reports you need to help maximize your results.
Third, Nexxus Marketing standard reports are based on templates built by experienced life sciences marketers. We have brought these reports to life using Nexxus Insight Builder (NIB), our co-branded self-service reporting application that was created in partnership with Tableau Software, the market leader in reporting and data visualizations.
Nexxus Insight Builder -- Self-Service Reports using Tableau
Every Nexxus Marketing customer account is given the NIB client application as part of their Nexxus Marketing account. This feature allows you to use Tableau’s best-in-class reporting and visualization tool and Nexxus Marketing Contacts and transaction data to replicate standard report templates with new visualizations that better showcase your business insights. Report authors can use this tool to meet the specific look and feel that will appeal most to your key stakeholders. You can use bar charts, geographic maps, scatter plots and heat maps, making it easy for readers to instantly grasp the trends, identify outlying data, and compare results.
Whether your needs are met with out-of-box reports, or you choose to follow a path of self-discovery to uncover new insights, Nexxus Marketing has the reporting capabilities and tools you need to easily showcase and demonstrate the results of your campaigns.