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    ORCHESTRATED ANALYTICS

    Revolutionize
    Your Commercial 
    Strategy

    Harness decision intelligence and real-time insights with IQVIA Orchestrated Analytics (OA). Elevate your commercial strategy with advanced analytics and AI to master the dynamic market landscape.

    Orchestrated Analytics

    A dynamic catalyst for brand elevation, merging a personalized approach with an omnichannel orchestration engine to harness a comprehensive spectrum of commercial applications. With the support of unparalleled data and infrastructure, Orchestrated Analytics, accelerates decision-making to drive commercial execution and maximize ROI.

    Personalized Precision Intelligence with conversational AI

    Centralize, integrate and manage data with modular, interoperable solutions


    Data Management

    Integrated Data Platform
    DaaS (Data as a Service)


    Master Data Management

    MDM Advance


    Business Analyst Tools

    Data Explorer
    Self-Managed Tables

    Drive business performance and cost-effectiveness for optimal brand impact


    Investment Optimization

    Promo Suite
    Omnichannel Navigator (US)


    Field Operations

    Incentive 360
    OCE Optimizer


    Pricing & Supply

    Gross-to-Net  (US)
    Supply Integrity Management System (Europe)

    ​Leverage deep profiling data for timely engagement and campaign optimization


    MLOps

    ML Algorithm Library
    Algorithm Studio


    Analytics workbench

    Analytics Workbench (US)
    Infinite Dimension Profiler (US)

    Track commercial KPIs in real-time and optimize with persona-based insights


    Dashboards & reports

    KPI Library
    Personalization Hub
    FlexView
    KPI Library iOS App


    PowerPoint automation

    Collaboration Board

    Discover which HCPs to engage with and how to most effectively engage with them ​


    Omni orchestration

    Next Best Action Decision Engine
    Dynamic Call Planning


    Integrated insights

    KPI Library (alerts)
    Email, CRM, Teams APIs

    Fact Sheet

    Optimize brand performance with IQVIA Orchestrated Analytics

    Discover how this comprehensive data and analytics platform can boost ROI and empower your brand teams with advanced, AI-driven intelligence.

    Introducing IQVIA Orchestrated Analytics with AI Assistant

    Powerful Conversational AI interface for life sciences

    Based on IQVIA Healthcare-grade AI®, IQVIA AI Assistant is designed to revolutionize insight generation by transforming any complex data into rapid, relevant, and precise answers. It enables customers to make informed decisions with confidence. It’s not just about data; it’s about delivering decision-making excellence. With a steadfast commitment to compliance and privacy, it’s the trusted partner for your strategic business initiatives.

    Accelerate decision making at scale

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      Innovation Award

      IQVIA AI Wins 2024 Innovation Award

      We are honored to share that PM360, a publication dedicated to marketing in the pharmaceutical, biotech, and medical device industries, has recognized IQVIA AI Assistant with a 2024 Innovation Award for Artificial Intelligence.

      Revolutionizing Life Sciences: The Strategic Edge of Generative AI

      Explore this blog to uncover how generative AI is transforming life sciences with innovative applications and significant potential.

      Explore our latest webinars

      Orchestrated Analytics with IQVIA AI Assistant: Revolutionize decision-making

      Watch the product launch webinar to discover how Orchestrated Analytics with AI Assistant transforms complex business queries into clear, concise answers, ensuring every interaction leads to actionable insights.

      Watch now

      Transforming Medical Affairs: The Role of Omnichannel Engagement​

      Harness the potential of medical teams, address HCP challenges, and drive better patient outcomes for the future. Don't miss out on the insights that will redefine medical affairs.

      View On-Demand

      Gen AI: The Next Frontier of Life Sciences Commercial Excellence

      Unlock hyper-personalized insights, streamline workflows, and stay ahead with real-time data adaptability.
      VIEW ON-DEMAND
      REQUEST A DEMO
      Ready to accelerate decision-making and maximize ROI?
      Schedule a demo or speak with one of our experts to get your questions answered and discover how Orchestrated Analytics can transform your business with precision insights and consistent, trustworthy metrics.
      Contact Us